Certilogo hosts exclusive workshop in partnership with Camera della Moda

Certilogo shares insights on future-proof Digital Product Passport strategy to Italian fashion and luxury brands Certilogo, hosted an exclusive workshop on May 14th for the Camera Nazionale della Moda Italiana members, which included a number of Italian fashion and luxury brands. The workshop, titled "Future-Proof Fashion” explored the multifaceted benefits of the Digital Product...
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Certilogo and Camera Nazionale della Moda Italiana announce the renewal of their official partnership

Certilogo and Camera Nazionale della Moda Italiana are renewing their significant collaboration for another year, which started with Milano Fashion Men's Collection in January and will continue with the Milano Fashion Women’s Collection in February. Certilogo reconfirms its commitment to join Camera Nazionale della Moda Italiana in forging a path that highlights the essential...
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10 digital solutions that are facilitating circular fashion

Digital solutions are facilitating circular fashion, and it's clear that digital innovations has a big role to play in the future of sustainable fashion. Circular fashion aims to create a more sustainable and regenerative approach to the fashion industry by extending the life of products, reducing waste, and promoting more responsible consumption and production practices. Digital technology facilitates...
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Streetwear revolution: pioneering sustainability with Digital Product Passports

In recent years, the fashion industry has seen a paradigm shift towards sustainable practices. Streetwear, a genre known for its urban aesthetics and cultural influence, is no exception. As conscious consumers (especially Gen Zs) demand transparency and ethical production, brands are looking for innovative solutions to meet these expectations. In this context, the Digital...
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Circular solutions: maximising streetwear value across lifecycle

The fashion industry is notorious for its environmental impact, but circular fashion practices, which prioritise sustainability and longevity, are gaining traction within the streetwear market. Circularity in fashion refers to an approach that aims to minimise waste and maximise the lifespan of clothing and accessories. It focuses on creating a closed-loop system where products...
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Connected product powered resale: 12 benefits of Digital IDs

While solving the issue of product authentication, connected products can also help overcome other important obstacles and challenges to empower more economically and environmentally sustainable resale models. The benefits of resale for brands touch on many aspects, from reputation to revenue. However, setting up a resale programme may not be straightforward. In particular, resale platforms...
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Products with authentication are worth more

Product authentication ensures the credibility of fashion items in the resale market, protecting both buyers and resellers. Product authentication involves verifying the authenticity and quality of products being sold in the secondary market, such as pre-owned or vintage fashion items. The fashion industry, particularly high-end luxury brands, is susceptible to counterfeiting, with fake replicas...
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Sustainability, transparency and circularity: the state of play according to the Digital Consumer Behavior 2.0 report

The Digital Consumer Behavior 2.0 report by Avery Dennison and GWI explores digital consumer behavior and how technology, rising cost of living crisis, and changing consumer sentiment are transforming the fashion marketplace The report examines consumer priorities and expectations, but also what information they desire to have from brands. The data are very interesting...
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The legislation that means brands must adopt secure product authentication

New legislation in both the U.S. and E.U focused on extended producer responsibility is demanding brands find solutions to better trace, authenticate and regenerate their products, as well as fighting counterfeit products made in their name. Connected products with secure digital product IDs are becoming an indispensable solution for brands to ensure they are compliant with...
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8 major risks you face if your Digital ID is not secure

As brands adopt digital IDs and product passports to support traceability, consumer engagement and sustainability strategies, it’s essential to put in place measures to ensure their security. Simply because a product’s ID is digital and unique to each individual product doesn’t mean that it’s secure and its ID can be robustly authenticated. The pitfalls...
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