All brands want to know what consumers really think about them and their products. The customer satisfaction survey is the best tool to gain this insight. What is a customer satisfaction survey and why is it needed? A customer satisfaction survey is a very useful and interesting tool to gain a clear vision of the brand’s...

Setting up a frictionless shopping experience is key to customer satisfaction and retention in fashion's phygital environment. What does a frictionless shopping experience mean? The concept of a frictionless shopping experience revolves around the idea of connecting buyers and sellers to make consumers able to find the products or services they need, compare shops in real-time and...

The emerging role of NFTs in the fashion shopping experience Famous brands, such as Louis Vuitton and Dolce & Gabbana, are already taking advantage of NFTs. This technology can be used in a variety of ways, from creating virtual collections to enabling augmented reality experiences in shopping apps and websites. That is why it...

Social commerce and social shopping may sound similar, but they refer to two different phenomena. There is a lot of buzz around social commerce and social shopping lately. But what do these terms actually mean? And what are the differences between them? What is social commerce? Social commerce consists of an evolution of online...

The metaverse customer experience is the new frontier of the interaction between brands and customers The metaverse has been growing in popularity for its ability to create immersive virtual worlds, and companies are quickly catching on to its potential. Creating a metaverse customer experience is one of the most interesting ones. What is the...

Customer engagement is critical to any business, but it's not always easy to achieve. Compared to traditional products, smart products have an edge in this regard. What are smart products? Generally speaking, smart products are physical products with embedded sensors, software, and connectivity that allow them to collect and exchange data real time. The...

Certilogo joined up with the most innovative start-ups, investors and business leaders from the world of luxury, at the Luxury Innovations Summit. The Luxury Innovation Summit (Geneve, October 20, 2022) is the ultimate event for the luxury sector, which gathers to showcase and award the best new creativity, innovations and sustainability concepts from the...

From product development to customer retention, connected products are bringing new opportunities to companies. Inflation, energy costs, and lack of supplies are just some of the challenges companies face right now. It is a complex situation, which requires them to find new solutions and walk on paths that have never been beaten. However, technological...

Stakeholders are becoming more aware of the environmental impact of business and have heightened expectations of companies’ behaviour. That’s why your brand needs to implement efficient sustainability strategies. Sustainability strategies help to prioritise challenges and actions, giving a plan to follow in the long term. The goal is to make sustainability an integral part of...

Online brand protection is essential for any company and neglecting it can have multiple negative consequences The evolution of the Internet and online marketplaces has offered companies important opportunities, but at the same time, it has exposed them to numerous risks and dangers. In fact, improper use of the brand by unauthorised third parties...