Milan, 24/09/2023 – On September 7th, Certilogo and Camera Nazionale della Moda Italiana announced their collaboration starting with the Milan Fashion Week Women's Collection SS24. The aim is to support Camera Nazionale della Moda Italiana's commitment to protecting "Made in Italy" through technological innovation and the promotion of sustainability as an essential condition for...

Milan, 07/09/2023 – Certilogo and Camera Nazionale della Moda Italiana are initiating a significant collaboration that will involve both parties starting from Milan Fashion Week SS24. This initiative stems from the desire to jointly create a path that highlights the essential values shared by the two partners: the increasingly crucial role that technological innovation...

Being able to distinguish real products from fakes is key to safeguarding trust and increasing value in the fashion industry. Key highlights: Counterfeits: The give-a-way signs  The counterfeit business is estimated to be worth $600 billion worldwide Discover how damage goes beyond brands and affects people and the planet Solutions to prevent counterfeiting can also be used to drive business...

The role of the 'Secure by Design' Digital Product Passport. In case you were unable to attend the Luxury Summit 2023, you can watch the video of Certilogo CEO and founder, Michele Casucci’s interview by IlSole24Ore journalist Chiara Beghelli, during the round table on sustainability. Casucci draws attention to the important theme of the...

Product authentication: everything you need to know but they will not tell you Are you looking to connect your products? Will you be equipping your products with Digital IDs to support your brand protection, consumer engagement, traceability or sustainability strategies? Then, here are 12 things you need to know before you adopt Digital IDs and Digital...

Are you putting your business at risk? Read our new free white paper and avoid the pitfalls of insecure connected products. Discover the secret to boosting your business with product authentication, and avoid the hidden hazards of Digital IDs and Product Passports that could cause your brand protection and sustainability strategies to backfire!

What makes a fashion brand successful? Is it just luck or is there something that the most popular names have in common? Many of the fashion brands that Certilogo works with are well known and well established in the market. However, our services are also well suited to brands that are still growing, and even...

By embracing the power of artificial intelligence, fashion brands have the opportunity to stay ahead of the counterfeiting landscape and protect their customers from fraud.  The ever-evolving landscape of counterfeiting can be a challenge for fashion brands to stay ahead of the game, but AI-driven solutions offer them an invaluable advantage. By utilizing AI...

In the context of the European Green Deal, the digital product passport could revolutionise fashion by providing an unprecedented level of transparency In March 2022, the European Union unveiled the EU Strategy for the Sustainability and Circularity of the Textile Sector, which introduced a mandatory digital product passport (DPP) for all textile products sold...

Connected products turn garments into powerful communication tools A jacket, a dress, or a pair of shoes can be more than items of clothing. They can be connected products, that is, a digital channel that creates countless opportunities to connect with consumers for many years after purchase. This is an important element since customer...