Secure digital IDs on products provide businesses with the ability to authenticate products with confidence. This capability offers significant benefits to businesses that extend beyond building consumer trust. Authentication can be used to improve operations, products, and services. Here are eight examples of how businesses are utilising authentication. Successful implementations of product authentication Consumer...

Implementing genuinely sustainable circular models with the Secure by Design™ Digital Product Passport. Certilogo joined market leaders and top experts from Italy and abroad today, Wednesday, May 10th, at the 14th edition of the traditional Luxury Summit. Held by Il Sole 24 Ore in Milan, the hybrid streamed and in-person event was dedicated to the...

Do you think authentication is just a matter of original or fake products? There is much you need to know. Authentication is becoming an increasingly important part of doing business. It impacts not only the economy of a company, but also the customer relationship. Furthermore, authentication also plays an unexpected role in the transition...

Are you prepared for the changes that lie ahead? On March 30th, The European Commission published their Directive for Sustainable and Circular Textiles, a new blueprint that lays out key principles to drive change in the textiles industry.Are you aware of the actions it proposes, how they will affect your brand, and what actions...

Even with a keen eye, telling an original from a fake is not always as easy as it seems. Common sense dictates that by avoiding apparently discounted products, consumers can dodge the counterfeiting bullet. With increasingly advanced technology however, counterfeiters have got much better at imitation and consequently prices are not far off the...

As online shopping on social networks increases, which consequences do consumers and brands face? The data collected on the Certilogo owned platform highlight trends and risks that can be exploited to fully capture the emerging opportunities. With an increase of 320% between 2017 and the end of 2020, authentications of products purchased on social...

Here are 5 of the most common consumer protection strategies that luxury and premium brands are using today to protect consumers from counterfeiters Luxury brands were slow to embrace e-commerce, insisting that the luxury consumer experience was inseparable from the sensory wonderland of the in-store experience. But today even luxury consumers view the convenience,...

CEO Gloria Paulon explains why Parajumpers offers Certilogo authentication as a complimentary service to consumers, everywhere they shop.    

Every Nobis jacket offers a Certilogo Code for a rapid and reliable digital authentication. It's one more way Nobis delivers on its promise of best-in-class performance and customer care, co-founder Robin Yates explains.     

Made In Italy sneakers from Atlantic Stars are sold by top retailers around the globe, always with a Certilogo smart tag.