TikTok dupe trend may seem great for the wallet, but it definitely has negative consequences for brands, the planet and also consumers. What is the TikTok Dupe trend about? First of all, the word “dupe” is a shorter form of “duplicate”, and in the context of TikTok it refers to users sharing their findings...

BAV stands for Brand Asset Valuator and refers to a brand equity model used to assess and measure the strength and value of a brand. Providing insights into how consumers perceive and relate to a brand, it helps companies understand their brand's positioning in the market. What is the Brand Asset Valuator? The Brand...

As brands adopt digital IDs and product passports to support traceability, consumer engagement and sustainability strategies, it’s essential to put in place measures to ensure their security. Simply because a product’s ID is digital and unique to each individual product doesn’t mean that it’s secure and its ID can be robustly authenticated. The pitfalls...

How solutions designed to counter the problem of fakes can actually make the problem worse? As brands adopt Digital Product IDs to support their brand protection, sustainability, traceability and engagement strategies, underestimating the importance of security can actually lead to damaging consequences that can lead to an increased risk of counterfeiting. The new symbols of trust...

Being able to distinguish real products from fakes is key to safeguarding trust and increasing value in the fashion industry. Key highlights: Counterfeits: The give-a-way signs  The counterfeit business is estimated to be worth $600 billion worldwide Discover how damage goes beyond brands and affects people and the planet Solutions to prevent counterfeiting can also be used to drive business...

Consumers are increasingly concerned about buying fakes How aware are you of the size of the issue of counterfeits in the fashion industry? Do you know the scale of the risk consumers are currently exposed to? This article provides a brief summary of the latest and most relevant data concerning the counterfeit problem. Key...

By embracing the power of artificial intelligence, fashion brands have the opportunity to stay ahead of the counterfeiting landscape and protect their customers from fraud.  The ever-evolving landscape of counterfeiting can be a challenge for fashion brands to stay ahead of the game, but AI-driven solutions offer them an invaluable advantage. By utilizing AI...

From loss of sales to loss of customer loyalty, these are the consequences of poor brand protection Brand protection is the process of taking steps to safeguard your brand from any infringement. It involves using trademarks, copyrights, and other legal measures to prevent others from using your brand name or logo without permission. Threats...

Online brand protection is essential for any company and neglecting it can have multiple negative consequences The evolution of the Internet and online marketplaces has offered companies important opportunities, but at the same time, it has exposed them to numerous risks and dangers. In fact, improper use of the brand by unauthorised third parties...

Counterfeiting is a huge problem for the fashion industry, and it's only getting worse. In fact, the days of low-quality counterfeit are over. Consumers today may unknowingly stumble upon products that are copies so similar to the original that they are indistinguishable. In a recent survey by Certilogo 72% of consumers that had recently...