From loss of sales to loss of customer loyalty, these are the consequences of poor brand protection Brand protection is the process of taking steps to safeguard your brand from any infringement. It involves using trademarks, copyrights, and other legal measures to prevent others from using your brand name or logo without permission. Threats...

Online brand protection is essential for any company and neglecting it can have multiple negative consequences The evolution of the Internet and online marketplaces has offered companies important opportunities, but at the same time, it has exposed them to numerous risks and dangers. In fact, improper use of the brand by unauthorised third parties...

Counterfeiting is a huge problem for the fashion industry, and it's only getting worse. In fact, the days of low-quality counterfeit are over. Consumers today may unknowingly stumble upon products that are copies so similar to the original that they are indistinguishable. In a recent survey by Certilogo 72% of consumers that had recently...

Find out "The Hoxton Trend tips and tricks" to help you when buying luxury products. The Hoxton Trend is a platform for men who appreciate luxury and premium menswear. With great knowledge of high-end menswear, they have gathered a list of tips and tricks to help consumers when buying luxury products.  Read more

Just a year ago, a few weeks after the lockdown began, we made the prediction that the increase in online sales would facilitate the distribution of fake products. While past data gathered by our platform showed that the situation was largely stable over several years, today they reveal that one in four products is...

Even with a keen eye, telling an original from a fake is not always as easy as it seems. Common sense dictates that by avoiding apparently discounted products, consumers can dodge the counterfeiting bullet. With increasingly advanced technology however, counterfeiters have got much better at imitation and consequently prices are not far off the...

As online shopping on social networks increases, which consequences do consumers and brands face? The data collected on the Certilogo owned platform highlight trends and risks that can be exploited to fully capture the emerging opportunities. With an increase of 320% between 2017 and the end of 2020, authentications of products purchased on social...

We analysed de-identified data collected through the authentications generated on the Certilogo platform, comparing the evidence gathered up to December 2019 with data recorded in the period March 1 - April 19 2020. Fakes haven't hit the market yet (but our guard is up) Up to December 2019, fakes detected through the Certilogo platform represented...