Customer service is more than just solving problems. It's a way to create a positive customer experience Customer service is one of the elements that contribute to a company's success. In fact, a company needs to have happy and satisfied customers, and customer service is fundamental for customer satisfaction. Yet many companies struggle to...

Beyond physical and digital, phygital is the news key to delight customers Phygital is one of the keywords of innovation. We live in a world in which technology allows constant interaction between "physical" and "digital". For companies, this is revolutionary, because it gives them the chance to create a better and more interactive customer...

Personalised customer experience is the key to winning customer loyalty A personalised customer experience is one of the most important aspects of doing business today. Indeed, the more a consumer feels valued and special, the more they will bond with the brand. But how can companies provide a personalised customer experience? Beyond marketing tools...

Augmented Reality and Virtual Reality are both transforming the fashion industry, from the way we shop to the way we interact with brands Do you remember Back to the Future? In the second episode of the trilogy, Doc uses a kind of pair of binoculars that provides information about what he observes through them,...

Have you ever heard of digital fashion? Virtual clothes are catching on and as bizarre as that may be, this is a great opportunity for fashion brands. Let's find out more! What is digital fashion? Digital fashion is, quite simply, clothes that only exist in the digital world. You will never wear them in...

Data analytics is the key process for taking better business decisions. "Data-driven business" is a term you might have heard around in the last few years. But what does it mean? Simply put, it means that businesses in any industry are using data analytics to make better decisions. Indeed, having access to the right...

With its incredible potential, the Metaverse is the last frontier of fashion. We're pretty sure you've heard of Metaverse before. What you may not know is that it opens up new scenarios for companies in every sector. In particular, fashion brands can reap incredible benefits from this new expression of digitization. What is Metaverse?...

Digitization concerns not only the production and internal management, but also the relationship between companies and customers. In fact, the ability to interact with people is a differentiating factor and greatly affects competitiveness. Therefore, it is important to go beyond the traditionally product-centric approach and start offering an engaging customer journey. What is the...

The fashion industry is one of the world's most polluting industries. It consumes vast amounts of energy, water, and chemicals, and produces mountains of waste. The sector also finds it difficult to embrace an ethical approach to production. But a sustainable fashion business model is possible. Here is how. What Is Sustainability According to...

The digital transformation is having a great impact on the sustainability of the fashion & textile industry. But there is more! New technologies allow the eco fashion industry to have better customer digital engagement. What is digital transformation? Digital transformation can be defined as the changes associated with the application of digital technology in...