Triple Bottom Line helps companies reconcile sustainability and profitability According to the European Commission, sustainable development means "meeting the needs of the present whilst ensuring future generations can meet their own needs". To do so, companies must consider not only the economic aspects of their activity but also the environmental and social ones. This...

From metaverse to new payment methods, what should fashion e-commerce focus on to be successful? It's hard to believe but fashion e-commerce is already in its 20s! The first online fashion store was launched in 1997 and the industry has been growing at an incredible rate ever since. Indeed, projections say it is going...

Renting fashion is an exciting opportunity for both consumers and brands The fashion industry is a multibillion-dollar business, and it keeps growing each year. However, the traditional way of consuming fashion has some drawbacks: it's expensive, it has a heavy environmental impact, and it can be difficult to keep up with the latest trends....

When a sustainability claim is too good to be true, that’s probably greenwashing April 22nd is Earth Day, a day when people around the world celebrate our planet and all that it has to offer. This year, it also happens to be the 45th anniversary of the first greenwashing campaign. That's right, greenwashing has...

Reselling is great for customers, companies and even for the planet Consumers across all generations are willing to spend more for sustainable products. It doesn't matter if they are new products or second-hand ones. In this context reselling used items is becoming a more and more interesting opportunity. The great thing is that this...

In the next future, digital twins are going to radically change the design, production, sales and maintenance of many products According to Gartner, digital twin technology is among the five emerging trends that will drive technological innovation over the next decade. But what is a digital twin and how does it work? What is...

From product development to customer retention, connected products are bringing new opportunities to companies. Inflation, energy costs, and lack of supplies are just some of the challenges companies face right now. It is a complex situation, which requires them to find new solutions and walk on paths that have never been beaten. However, technological...

We live in a complex era: pandemics, wars, climate change, and inflation are affecting our lives but also the activities of companies, including those of fashion. In the face of difficulties, the fashion industry is not helpless. On the contrary, creativity and problem-solving skills help companies to find solutions. Furthermore, technological advancement allows them...

NFT stands for non-fungible token, a relatively new term that is becoming more and more popular, even in the fashion industry. As Forbes explains, an NFT is "a digital asset that represents real-world objects like art, music, in-game items and videos". People can buy and sell NFTs online, usually with cryptocurrencies. Their peculiarity is...

Have you ever heard of digital fashion? Virtual clothes are catching on and as bizarre as that may be, this is a great opportunity for fashion brands. Let's find out more! What is digital fashion? Digital fashion is, quite simply, clothes that only exist in the digital world. You will never wear them in...