When a sustainability claim is too good to be true, that’s probably greenwashing April 22nd is Earth Day, a day when people around the world celebrate our planet and all that it has to offer. This year, it also happens to be the 45th anniversary of the first greenwashing campaign. That's right, greenwashing has...

Reselling is great for customers, companies and even for the planet Consumers across all generations are willing to spend more for sustainable products. It doesn't matter if they are new products or second-hand ones. In this context reselling used items is becoming a more and more interesting opportunity. The great thing is that this...

In the next future, digital twins are going to radically change the design, production, sales and maintenance of many products According to Gartner, digital twin technology is among the five emerging trends that will drive technological innovation over the next decade. But what is a digital twin and how does it work? What is...

From product development to customer retention, connected products are bringing new opportunities to companies. Inflation, energy costs, and lack of supplies are just some of the challenges companies face right now. It is a complex situation, which requires them to find new solutions and walk on paths that have never been beaten. However, technological...

We live in a complex era: pandemics, wars, climate change, and inflation are affecting our lives but also the activities of companies, including those of fashion. In the face of difficulties, the fashion industry is not helpless. On the contrary, creativity and problem-solving skills help companies to find solutions. Furthermore, technological advancement allows them...

NFT stands for non-fungible token, a relatively new term that is becoming more and more popular, even in the fashion industry. As Forbes explains, an NFT is "a digital asset that represents real-world objects like art, music, in-game items and videos". People can buy and sell NFTs online, usually with cryptocurrencies. Their peculiarity is...

Have you ever heard of digital fashion? Virtual clothes are catching on and as bizarre as that may be, this is a great opportunity for fashion brands. Let's find out more! What is digital fashion? Digital fashion is, quite simply, clothes that only exist in the digital world. You will never wear them in...

Here is how the footwear industry is tackling the problem of sustainability There is no doubt that the footwear industry is big business. The global athletic footwear market alone is expected to exceed 95 billion US Dollars by 2025. As it grows, so does the demand for footwear that is environmentally and socially sustainable. A...

The road to an eco-friendly fashion industry is still long but great steps have already been taken. Fortunately, continuous technological evolution allows truly committed companies to develop sustainable textile innovations that can change the game. The creation of new materials, new designs, new production processes will reduce the ecological footprint without affecting the final...

Through authentications, Certilogo can count on a reliable, global observatory of the Fashion market and upcoming consumer trends. During the lockdown caused by the Covid 19 emergency, Certilogo's services have been provided without interruption; collected data have confirmed the decrease in sales volumes driven by the suspension of production and distribution of fashion and...