Resources

Why connected products are the fulcrum of fashion’s future regenerative circular economy. Find out how they drive your sustainability agenda forward.

#Sustainability  #Digital Innovation  #Digital Product Passport  #Connected Product 

Everything they won’t tell you, that you need to know when selecting your digital product identity tag. Busting the top 10 most critical misunderstandings that can ruin your connected product strategy.

#Connected Product  #Digital Innovation  #Smart Tagging  #Digitalisation 

2020 - A segue into the future of the fashion industry

#Connected Product  #Consumer Engagement  #Consumer Data  #Digital Innovation  #Digitalisation 

Discover the 10 things that connected products can do for your Brand

#Connected Product  #Consumer Engagement  #Customer Experience  #Digital Innovation 

A practical guide for Fashion executives.

#Supply chain  #Blockchain  #Digitalisation  #Connected Product 

Connected consumers have millions of digital experiences at their fingertips. So why do they connect with their products?

#Consumer Engagement  #Omnichannel Marketing  #Connected Product  #Authenticity 

Strategic insights about consumer willingness to connect with brands after the shopping experience

#Omnichannel Marketing  #Consumer Engagement  #Consumer Data  #Digital Innovation 

The essential guide for executives driving innovation in fashion

#Blockchain  #Brand Protection  #Authenticity  #Circularity  #Transparency  #Traceability  #Smart Tagging  #Fashion Brand  #Digital Innovation 

Don't miss this 30-minute explainer from the Digital Marketing Podcast to learn why QR codes are back in vogue for everything from fashion to cryptocurrency. 

#Connected Product  #Omnichannel Marketing  #Smart Tagging 

With digital transformation sweeping the fashion industry, marketers need strategies to engage demanding digital natives with experiences that connect, convert and build customer lifetime value. 

#Consumer Engagement  #Connected Product  #Authenticity  #Loyalty  #Omnichannel Marketing 

If there is a silver lining to the epidemic of fake news, fake reviews and even fake videos that populate our online lives, it is a growing conviction that authenticity is precious.

#Connected Product  #Consumer Engagement  #Omnichannel Marketing  #Authenticity  #Brand Protection 

Communication between consumers and fashion brands is changing with the same speed and intensity as digital innovation everywhere. What does it mean for marketers? 

#Omnichannel Marketing  #Consumer Engagement  #Customer Experience  #Brand Protection  #Connected Product 

Discover how artificial intelligence, image recognition, and networking technologies engage connected consumers to verify that products with your brand name are 100% authentic.

#Brand Protection 

Fashion and luxury brands can transform their omnichannel customer experience with connected products. Discover 3 ways connected products and digital authentication help your business and revenues grow.

#Customer Experience  #Consumer Engagement  #Omnichannel Marketing 

Find out how fast and reliable digital authentication engages connected consumers — and stops dishonest sellers from undermining your investments in sustainability.

#Anticounterfeiting 

Find out why fast and reliable product authentication will soon be the new normal for luxury consumers and brands, courtesy of industry powerhouse LVMH. 

#Connected Product  #Authenticity  #Consumer Protection  #Brand Protection  #Anticounterfeiting