Resources

The essential guide for executives driving innovation in fashion

#Blockchain  #Brand Protection  #Authenticity  #Circularity  #Transparency  #Traceability  #Smart Tagging  #Fashion Brand  #Digital Innovation 

Don't miss this 30-minute explainer from the Digital Marketing Podcast to learn why QR codes are back in vogue for everything from fashion to cryptocurrency. 

#Connected Product  #Omnichannel Marketing  #Smart Tagging 

With digital transformation sweeping the fashion industry, marketers need strategies to engage demanding digital natives with experiences that connect, convert and build customer lifetime value. 

#Consumer Engagement  #Connected Product  #Authenticity  #Loyalty  #Omnichannel Marketing 

If there is a silver lining to the epidemic of fake news, fake reviews and even fake videos that populate our online lives, it is a growing conviction that authenticity is precious.

#Connected Product  #Consumer Engagement  #Omnichannel Marketing  #Authenticity  #Brand Protection 

Connected consumers have millions of digital experiences at their fingertips. So why do they connect with their clothes?

#Consumer Engagement  #Omnichannel Marketing  #Connected Product  #Authenticity 

Communication between consumers and fashion brands is changing with the same speed and intensity as digital innovation everywhere. What does it mean for marketers? 

#Omnichannel Marketing  #Consumer Engagement  #Customer Experience  #Brand Protection  #Connected Product 

Discover how artificial intelligence, image recognition, and networking technologies engage connected consumers to verify that products with your brand name are 100% authentic.

#Brand Protection 

Fashion and luxury brands can transform their omnichannel customer experience with connected products. Discover 3 ways connected products and digital authentication help your business and revenues grow.

#Customer Experience  #Consumer Engagement  #Omnichannel Marketing 

Find out how fast and reliable digital authentication engages connected consumers — and stops dishonest sellers from undermining your investments in sustainability.

#Anticounterfeiting 

Find out why fast and reliable product authentication will soon be the new normal for luxury consumers and brands, courtesy of industry powerhouse LVMH. 

#Connected Product  #Authenticity  #Consumer Protection  #Brand Protection  #Anticounterfeiting