The Authenticity Effect gives you an inside look at the market forces driving product digitalisation in fashion in 2020, for marketers and consumers alike. Download your complimentary copy to discover:
> Why 83% of leading marketers name consumer engagement as their top priority for 2020.
> How fashion and luxury brands are enhancing their authentic products with digital connections that engage consumers in more locations and more key moments of the customer journey.
> Which services and digital brand experiences are most desirable to discerning consumers when they connect to items of apparel, footwear and accessories with their smartphone.
