Product authentication ensures the credibility of fashion items in the resale market, protecting both buyers and resellers. Product authentication involves verifying the authenticity and quality of products being sold in the secondary market, such as pre-owned or vintage fashion items. The fashion industry, particularly high-end luxury brands, is susceptible to counterfeiting, with fake replicas...

The Digital Consumer Behavior 2.0 report by Avery Dennison and GWI explores digital consumer behavior and how technology, rising cost of living crisis, and changing consumer sentiment are transforming the fashion marketplace The report examines consumer priorities and expectations, but also what information they desire to have from brands. The data are very interesting...

New legislation in both the U.S. and E.U focused on extended producer responsibility is demanding brands find solutions to better trace, authenticate and regenerate their products, as well as fighting counterfeit products made in their name. Connected products with secure digital product IDs are becoming an indispensable solution for brands to ensure they are compliant with...

As brands adopt digital IDs and product passports to support traceability, consumer engagement and sustainability strategies, it’s essential to put in place measures to ensure their security. Simply because a product’s ID is digital and unique to each individual product doesn’t mean that it’s secure and its ID can be robustly authenticated. The pitfalls...

The role of the 'Secure by Design' Digital Product Passport. In case you were unable to attend the Luxury Summit 2023, you can watch the video of Certilogo CEO and founder, Michele Casucci’s interview by IlSole24Ore journalist Chiara Beghelli, during the round table on sustainability. Casucci draws attention to the important theme of the...

All brands want to know what consumers really think about them and their products. The customer satisfaction survey is the best tool to gain this insight. What is a customer satisfaction survey and why is it needed? A customer satisfaction survey is a very useful and interesting tool to gain a clear vision of the brand’s...

Setting up a frictionless shopping experience is key to customer satisfaction and retention in fashion's phygital environment. What does a frictionless shopping experience mean? The concept of a frictionless shopping experience revolves around the idea of connecting buyers and sellers to make consumers able to find the products or services they need, compare shops in real-time and...

The emerging role of NFTs in the fashion shopping experience Famous brands, such as Louis Vuitton and Dolce & Gabbana, are already taking advantage of NFTs. This technology can be used in a variety of ways, from creating virtual collections to enabling augmented reality experiences in shopping apps and websites. That is why it...

Social commerce and social shopping may sound similar, but they refer to two different phenomena. There is a lot of buzz around social commerce and social shopping lately. But what do these terms actually mean? And what are the differences between them? What is social commerce? Social commerce consists of an evolution of online...

The metaverse customer experience is the new frontier of the interaction between brands and customers The metaverse has been growing in popularity for its ability to create immersive virtual worlds, and companies are quickly catching on to its potential. Creating a metaverse customer experience is one of the most interesting ones. What is the...