Certilogo joined up with the most innovative start-ups, investors and business leaders from the world of luxury, at the Luxury Innovations Summit. The Luxury Innovation Summit (Geneve, October 20, 2022) is the ultimate event for the luxury sector, which gathers to showcase and award the best new creativity, innovations and sustainability concepts from the...

From product development to customer retention, connected products are bringing new opportunities to companies. Inflation, energy costs, and lack of supplies are just some of the challenges companies face right now. It is a complex situation, which requires them to find new solutions and walk on paths that have never been beaten. However, technological...

Stakeholders are becoming more aware of the environmental impact of business and have heightened expectations of companies’ behaviour. That’s why your brand needs to implement efficient sustainability strategies. Sustainability strategies help to prioritise challenges and actions, giving a plan to follow in the long term. The goal is to make sustainability an integral part of...

Online brand protection is essential for any company and neglecting it can have multiple negative consequences The evolution of the Internet and online marketplaces has offered companies important opportunities, but at the same time, it has exposed them to numerous risks and dangers. In fact, improper use of the brand by unauthorised third parties...

Customer service is more than just solving problems. It's a way to create a positive customer experience Customer service is one of the elements that contribute to a company's success. In fact, a company needs to have happy and satisfied customers, and customer service is fundamental for customer satisfaction. Yet many companies struggle to...

Beyond physical and digital, phygital is the news key to delight customers Phygital is one of the keywords of innovation. We live in a world in which technology allows constant interaction between "physical" and "digital". For companies, this is revolutionary, because it gives them the chance to create a better and more interactive customer...

Personalised customer experience is the key to winning customer loyalty A personalised customer experience is one of the most important aspects of doing business today. Indeed, the more a consumer feels valued and special, the more they will bond with the brand. But how can companies provide a personalised customer experience? Beyond marketing tools...

Augmented Reality and Virtual Reality are both transforming the fashion industry, from the way we shop to the way we interact with brands Do you remember Back to the Future? In the second episode of the trilogy, Doc uses a kind of pair of binoculars that provides information about what he observes through them,...

Have you ever heard of digital fashion? Virtual clothes are catching on and as bizarre as that may be, this is a great opportunity for fashion brands. Let's find out more! What is digital fashion? Digital fashion is, quite simply, clothes that only exist in the digital world. You will never wear them in...

Data analytics is the key process for taking better business decisions. "Data-driven business" is a term you might have heard around in the last few years. But what does it mean? Simply put, it means that businesses in any industry are using data analytics to make better decisions. Indeed, having access to the right...