With its incredible potential, the Metaverse is the last frontier of fashion. We're pretty sure you've heard of Metaverse before. What you may not know is that it opens up new scenarios for companies in every sector. In particular, fashion brands can reap incredible benefits from this new expression of digitization. What is Metaverse?...

Digitization concerns not only the production and internal management, but also the relationship between companies and customers. In fact, the ability to interact with people is a differentiating factor and greatly affects competitiveness. Therefore, it is important to go beyond the traditionally product-centric approach and start offering an engaging customer journey. What is the...

The fashion industry is one of the world's most polluting industries. It consumes vast amounts of energy, water, and chemicals, and produces mountains of waste. The sector also finds it difficult to embrace an ethical approach to production. But a sustainable fashion business model is possible. Here is how. What Is Sustainability According to...

The digital transformation is having a great impact on the sustainability of the fashion & textile industry. But there is more! New technologies allow the eco fashion industry to have better customer digital engagement. What is digital transformation? Digital transformation can be defined as the changes associated with the application of digital technology in...

When we think about the world of luxury, we probably imagine that innovation is mainly about production processes or marketing. In reality, it involves all phases, from design to after-sales. Indeed, technology can help brands to tackle one of their main issues: counterfeiting. Counterfeiting and the second-hand market Beyond the simple economic risk of...

Many fashion brands are increasing their digital transformation by using technologies to improve production processes, internal organization, and even the relationship with customers. But what is digital transformation? And what are the advantages for fashion brands? What is the digital trasformation? Digital transformation is the process of using digital technologies to create new —...

Have you ever heard of fast fashion? You know what it means? And do you know how heavily it impacts on the environment and the local socio-economics? Let's find out more! What is fast fashion Fast fashion refers to a specific category of fashion brands that generally sell low quality garments at very low...

Adopting a business model based on the circular economy is no longer a choice for fashion companies, but a necessity. In fact, it is consumers who ask them for greater commitment to more sustainable production processes. A 2020 study by IBM with NRF showed that nearly 60% of consumers have no problem changing their shopping...

In a recent study, 67% of consumers that engaged with connected products from a range of fashion and luxury brands, using the Certilogo Connector, claimed the experience improved their perception of the brand and considered it cooler than before. Whatever the business objectives of a brand’s smart product strategy, consumer engagement is ultimately the most...

As online shopping on social networks increases, which consequences do consumers and brands face? The data collected on the Certilogo owned platform highlight trends and risks that can be exploited to fully capture the emerging opportunities. With an increase of 320% between 2017 and the end of 2020, authentications of products purchased on social...