Interest in ethical clothing is growing, is your brand keeping up?

Ethical clothing refers to garments that are produced and manufactured in a way that promotes fair labour practices and also minimises harm to the environment. What is ethical clothing? As a response to the negative impacts of the textile and fashion industry, ethical clothing shows specific key aspects. For example: Fair Trade and Labor...
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8 ways brands are using product authentication to boost their business

Secure digital IDs on products provide businesses with the ability to authenticate products with confidence. This capability offers significant benefits to businesses that extend beyond building consumer trust. Authentication can be used to improve operations, products, and services. Here are eight examples of how businesses are utilising authentication. Successful implementations of product authentication Consumer...
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What's the difference between sustainable fashion and eco fashion?

The green transition is one of the greatest challenges of the century. What is the fashion industry's role in innovation for sustainability and ecology? The green transition and sustainability in the fashion industry When it comes to green transition, we all know we’re addressing one of the greatest challenges of this century in order...
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Net-zero fashion: Kering group set to cut its emissions by 40% by 2035

Kering aims to be the leader in the fashion industry achieving the main goals related to the green transition and carrying out an effective net-zero strategy. Net-zero: what does it mean? According to United Nations, net-zero means cutting greenhouse gas emissions to as close to zero as possible, with any remaining emissions re-absorbed from the...
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Fashion&Textile: EU is calling for EPR, Extended Producer Responsibility

The ERP, together with the measures of the strategy for sustainable and circular textiles and the introduction of the digital product passport, shows the growing interest of the European Union in a thriving, but also sustainable and transparent textile and fashion industry. In 2022, the European Commission proposed a mandatory Extended Producer Responsibility (EPR) strategy for...
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What is sustainability reporting? Is it important for fashion brands?

The fashion industry is no stranger to ecological and ethical issues. In a climate of growing attention, sustainability reporting is an increasingly useful tool. Under pressure from customers and stakeholders, fashion companies are increasingly looking for green and ethical practices. However, the risk of falling into greenwashing is always around the corner. One of...
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Bring you own...bag! BYOB makes its way into fashion

BYOB concept is a great way to reduce plastic waste and promote sustainability. BYOB, from Bring Your Own Bottle to Bring Your Own Bag We are sure you have already heard about BYOB, Bring Your Own Bottle. This acronym refers to parties or restaurants and other business asking customers to bring their own alcoholics,...
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Fashion upcycling: a new way for brands to be sustainable

Upcycling, or creative reuse, is one of the most effective ways to reduce the environmental footprint of fashion companies What is fashion upcycling?  Upcycling is a method of creating something new out of something that already exists. It involves taking an item and transforming it into something new with the same or greater value.  When...
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Between communication and sustainability: the importance of packaging in fashion

Packaging in fashion represents a key factor to deliver effective sustainability-orientated strategies starting from the ability to communicate effectively through the product itself. What is packaging in the fashion industry? Packaging in fashion represents a key element and plays a much bigger role than people could realise, especially in the technology and sustainability driven era we’re...
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What is the Digital Product Passport?

In the context of the European Green Deal, the digital product passport could revolutionise fashion by providing an unprecedented level of transparency In March 2022, the European Union unveiled the EU Strategy for the Sustainability and Circularity of the Textile Sector, which introduced a mandatory digital product passport (DPP) for all textile products sold...
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