Between communication and sustainability: the importance of packaging in fashion

Packaging in fashion represents a key factor to deliver effective sustainability-orientated strategies starting from the ability to communicate effectively through the product itself. What is packaging in the fashion industry? Packaging in fashion represents a key element and plays a much bigger role than people could realise, especially in the technology and sustainability driven era we’re...
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What is the Digital Product Passport?

In the context of the European Green Deal, the digital product passport could revolutionise fashion by providing an unprecedented level of transparency In March 2022, the European Union unveiled the EU Strategy for the Sustainability and Circularity of the Textile Sector, which introduced a mandatory digital product passport (DPP) for all textile products sold...
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What are the science-based targets for fashion to combat climate change?

In the fight against climate change, science-based targets are the benchmark for companies and organisations Climate change is an urgent issue. Consumers, governments, and even companies are increasingly aware of the need to do something about it. That is why many businesses are investing in ESG commitments, or environmental, social, and governance practices. There...
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What is regenerative fashion?

How new farming methods and eco-friendly materials are can help create a fashion that gives back What is regenerative fashion? Regenerative fashion is a form of sustainable fashion, which focuses on producing garments that not only have minimal impact on the natural environment but also work to restore and replenish it. While sustainable fashion...
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What does sustainability mean in fashion?

We all know more or less what sustainability may be, but distinguishing it in fashion is not always easy. The fashion industry is one of the largest contributors to global sustainability issues. With a large part of global emissions coming from the production and consumption of clothing, sustainability has become a necessity in the...
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7 challenges of the sharing economy (and how fashion can handle them)

The sharing economy is bringing great changes to all industries, including fashion A lot has been said about the sharing economy in recent years, lauded as a way to make use of idle resources and make money by connecting people who need something with those who have it.It's no secret that it has been...
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How fashion brands can join the net-zero challenge

The net-zero challenge is an opportunity for fashion brands to reduce their carbon footprint and create more sustainable products Last year Burberry became the first luxury fashion company to see its net-zero emissions target approved by the SBTi, the Science Based Targets initiative.  SBTi is a partnership between CDP (ex-Carbon Disclosure Project), UN Global...
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How supply chain length affects companies' levels of waste and pollution

The length of a supply chain impacts on how much waste and pollution a company produces.  McKinsey reported that most of the environmental impact associated with the consumer sector is embedded in the supply chain. In particular, 80% of greenhouse gas emissions are in the supply chain. However, consumer focus on sustainability and institutional...
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