Product authentication is much more than finding out if a product is genuine or not. How can a consumer be sure that a product is truly sustainable? And what can companies do to lend credibility to their sustainability claims? In fact, it is quite easy to say that a product is made with eco-friendly...

There are many benefits for brands that are active in the second-hand market for their products, from controlling brand image, improving sustainability, to new revenue models. As the second-hand market becomes more popular, brands are starting to take notice. Indeed, it is the perfect example of circular and sustainable fashion since rather than being disposed...

From pollution to labor exploitation, all the reasons that make Fast Fashion unsustainable Everyone says Fast Fashion is unsustainable, but why is it so? Let's dive into the reasons that make this business model so harmful. What is Fast Fashion? Fast Fashion is a term used in the retail industry to describe a type...

Do you think authentication is just a matter of original or fake products? There is much you need to know. Authentication is becoming an increasingly important part of doing business. It impacts not only the economy of a company, but also the customer relationship. Furthermore, authentication also plays an unexpected role in the transition...

Stakeholders are becoming more aware of the environmental impact of business and have heightened expectations of companies’ behaviour. That’s why your brand needs to implement efficient sustainability strategies. Sustainability strategies help to prioritise challenges and actions, giving a plan to follow in the long term. The goal is to make sustainability an integral part of...

We live in a complex era: pandemics, wars, climate change, and inflation are affecting our lives but also the activities of companies, including those of fashion. In the face of difficulties, the fashion industry is not helpless. On the contrary, creativity and problem-solving skills help companies to find solutions. Furthermore, technological advancement allows them...

The era of ‘green’ storytelling is over: Consumers are searching for concrete actions and brands that help them to take them. Our latest Certilogo consumer survey reveals that consumers expect experiences and services that will actively help them contribute to a more sustainable relationship with fashion. Throw-away culture is falling out of fashion, as...

The growing awareness of consumers about environmental impact and social responsibility pushes companies towards greater brand transparency According to a 2021 Deloitte survey, 58% of consumers have chosen clothing brands for their ethical and sustainable values, while 1 in 3 stopped purchasing brands because of related concerns. In such a context, how can companies...

The European Fashion Alliance is aiming to guide the fashion industry toward sustainability, inclusiveness and innovation. Last March 2022, the Fashion Council Germany, with the support of Messe Frankfurt and the global Texpertise Network, brought together leading European fashion industry organizations in Frankfurt to form the European Fashion Alliance. What is this new organization?...

More and more consumers are demanding sustainable products. For this reason, the textile and fashion industry must clearly show their commitment to sustainability in every aspect of their business. However, it is not easy to ensure sustainability throughout the supply chain. Companies are usually transparent about some aspects of their production processes, such as...