Stakeholders are becoming more aware of the environmental impact of business and have heightened expectations of companies’ behaviour. That’s why your brand needs to implement efficient sustainability strategies. Sustainability strategies help to prioritise challenges and actions, giving a plan to follow in the long term. The goal is to make sustainability an integral part of...

We live in a complex era: pandemics, wars, climate change, and inflation are affecting our lives but also the activities of companies, including those of fashion. In the face of difficulties, the fashion industry is not helpless. On the contrary, creativity and problem-solving skills help companies to find solutions. Furthermore, technological advancement allows them...

The era of ‘green’ storytelling is over: Consumers are searching for concrete actions and brands that help them to take them. Our latest Certilogo consumer survey reveals that consumers expect experiences and services that will actively help them contribute to a more sustainable relationship with fashion. Throw-away culture is falling out of fashion, as...

The growing awareness of consumers about environmental impact and social responsibility pushes companies towards greater brand transparency According to a 2021 Deloitte survey, 58% of consumers have chosen clothing brands for their ethical and sustainable values, while 1 in 3 stopped purchasing brands because of related concerns. In such a context, how can companies...

The European Fashion Alliance is aiming to guide the fashion industry toward sustainability, inclusiveness and innovation. Last March 2022, the Fashion Council Germany, with the support of Messe Frankfurt and the global Texpertise Network, brought together leading European fashion industry organizations in Frankfurt to form the European Fashion Alliance. What is this new organization?...

More and more consumers are demanding sustainable products. For this reason, the textile and fashion industry must clearly show their commitment to sustainability in every aspect of their business. However, it is not easy to ensure sustainability throughout the supply chain. Companies are usually transparent about some aspects of their production processes, such as...

Here is how the footwear industry is tackling the problem of sustainability There is no doubt that the footwear industry is big business. The global athletic footwear market alone is expected to exceed 95 billion US Dollars by 2025. As it grows, so does the demand for footwear that is environmentally and socially sustainable. A...

Recycling textiles is a complex activity, but companies have more than one way to become sustainable. The textile industry has a heavy environmental impact. In particular, it produces a large quantity of waste, of which only around 1% is recycled back into new textiles. Even though recycling textiles is not simple, companies have a...

Here are some of the sustainable fashion brands that are changing the game. In a previous blog article we talked about some of the most ethical and sustainable fashion brands. On that occasion we mostly selected particularly popular or historical brands, such as Patagonia or Levi's. However, the market is populated by numerous new...

Thanks to Artificial Intelligence, the fashion industry can improve many aspects of the business. Artificial Intelligence (AI) is no longer a thing of the future. In fact, it is already impacting different industries, including fashion. In this blog post, we will see what AI is, how it works, and how it can help fashion...