Certilogo, a leader in connected product and authentication solutions for fashion and the luxury brands, is proud to announce its support for Made for a Woman, a trailblazer in ethical fashion and sustainable practices.

How NFCs and QR Codes are revolutionizing the circular economy. Once upon a time, a tag was just a tag, and a product was just a physical product - safe to say times have changed!  Now, brands across the fashion industry are integrating smart labels such as QR codes and NFC chips not only...

How the risky business of unsecured digital product IDs harms your brand. The highly anticipated trial between Chanel and luxury vintage reseller, What Goes Around Comes Around, recently concluded in New York City, with a jury voting in favor of Chanel on all four counts which included false association, trademark infringement, counterfeiting, and false...

Certilogo and Camera Nazionale della Moda Italiana are renewing their significant collaboration for another year, which started with Milano Fashion Men's Collection in January and will continue with the Milano Fashion Women’s Collection in February. Certilogo reconfirms its commitment to join Camera Nazionale della Moda Italiana in forging a path that highlights the essential...

Digital solutions are facilitating circular fashion, and it's clear that digital innovations has a big role to play in the future of sustainable fashion. Circular fashion aims to create a more sustainable and regenerative approach to the fashion industry by extending the life of products, reducing waste, and promoting more responsible consumption and production practices. Digital technology facilitates...

In recent years, the fashion industry has seen a paradigm shift towards sustainable practices. Streetwear, a genre known for its urban aesthetics and cultural influence, is no exception. As conscious consumers (especially Gen Zs) demand transparency and ethical production, brands are looking for innovative solutions to meet these expectations. In this context, the Digital...

Shopping for pre-loved fashion online can be a fun activity, but there are a few key risks you should be aware of and try to avoid Shopping for pre-loved fashion online is not inherently dangerous, but sometimes can be tricky. Despite the increasing care that brands and online platforms put into preventing scams, being...

Some buy used clothes to support sustainability, some for budget, and some for the love of past fashion. Second-hand shoppers are not all the same. In recent years, the number of second-hand shoppers in fashion has grown significantly.  In 2022, the value of the global fashion resale market was estimated at $177 billion. A...

The fashion industry is notorious for its environmental impact, but circular fashion practices, which prioritise sustainability and longevity, are gaining traction within the streetwear market. Circularity in fashion refers to an approach that aims to minimise waste and maximise the lifespan of clothing and accessories. It focuses on creating a closed-loop system where products...

While solving the issue of product authentication, connected products can also help overcome other important obstacles and challenges to empower more economically and environmentally sustainable resale models. The benefits of resale for brands touch on many aspects, from reputation to revenue. However, setting up a resale programme may not be straightforward. In particular, resale platforms...