How connected products are changing the perception of what is genuine

Consumers are increasingly more concerned about wanting to buy authentic products. As increasing numbers of brands adopt digital IDs and markers to offer authentication services to their consumers, connected product technology is changing the consumer's perception of what’s genuine and what are the new symbols of authenticity. Decoding authenticity in the era of connected products In the...
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The importance of being able to distinguish genuine products from fakes

Being able to distinguish real products from fakes is key to safeguarding trust and increasing value in the fashion industry. Key highlights: Counterfeits: The give-a-way signs  The counterfeit business is estimated to be worth $600 billion worldwide Discover how damage goes beyond brands and affects people and the planet Solutions to prevent counterfeiting can also be used to drive business...
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12 things you need to know before you connect your products

Product authentication: everything you need to know but they will not tell you Are you looking to connect your products? Will you be equipping your products with Digital IDs to support your brand protection, consumer engagement, traceability or sustainability strategies? Then, here are 12 things you need to know before you adopt Digital IDs and Digital...
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How authentication helps fashion brands defend consumers from health risks

REACH Regulation aims to safeguard consumers’ health. But consumers also need tools to protect themselves As the saying goes, you are what you wear. And for many people, that means being fashionable and stylish. But as a fashion brand comes more popular, so does the risk of inadvertently buying a counterfeit product. Counterfeiters have no...
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Brand protection: 5 threats you need to know about

From loss of sales to loss of customer loyalty, these are the consequences of poor brand protection Brand protection is the process of taking steps to safeguard your brand from any infringement. It involves using trademarks, copyrights, and other legal measures to prevent others from using your brand name or logo without permission. Threats...
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No product authentication. No sustainability.

Product authentication is much more than finding out if a product is genuine or not. How can a consumer be sure that a product is truly sustainable? And what can companies do to lend credibility to their sustainability claims? In fact, it is quite easy to say that a product is made with eco-friendly...
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Why is Fast Fashion unsustainable?

From pollution to labor exploitation, all the reasons that make Fast Fashion unsustainable Everyone says Fast Fashion is unsustainable, but why is it so? Let's dive into the reasons that make this business model so harmful. What is Fast Fashion? Fast Fashion is a term used in the retail industry to describe a type...
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Authentication as a necessity for sustainable strategies

Do you think authentication is just a matter of original or fake products? There is much you need to know. Authentication is becoming an increasingly important part of doing business. It impacts not only the economy of a company, but also the customer relationship. Furthermore, authentication also plays an unexpected role in the transition...
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Fakes: dispelling price tag myths

Even with a keen eye, telling an original from a fake is not always as easy as it seems. Common sense dictates that by avoiding apparently discounted products, consumers can dodge the counterfeiting bullet. With increasingly advanced technology however, counterfeiters have got much better at imitation and consequently prices are not far off the...
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