Certilogo fashion observatory: the shift to eCommerce is here to stay.

The pandemic is reshaping the fashion industry and the way consumers view their luxury purchases. But now that countries are slowly getting back to normal, all players in this field are wondering what this new normal is going to look like for fashion businesses. In a recent article, Boston Consulting Group (BCG) reported that...
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The impact of “Do It Yourself Fashion” 

The second hand market explodes in the era of Covid-19. Are Fashion brands ready to welcome new targets and let themselves be inspired by them? In the Annual Resale Report published at the end of 2019, GlobalData analysts forecast the exponential growth of the luxury and second hand clothing market, estimating an overall market value in 2021 of 37 billion...
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What is QR Code Marketing in 2020?

Don't miss this 30-minute explainer from the Digital Marketing Podcast to learn why QR codes are back in vogue for everything from fashion to cryptocurrency.    Ciaran Rogers speaks with Nils Engelking of QR-code-generator.com, the QR code specialists dedicated to helping marketers get the most from the QR code format.  Nils shares innovative ways their clients are using QR codes, and the best practices...
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Nobis delivers best-in-class consumer experiences

Every Nobis jacket offers a Certilogo Code for a rapid and reliable digital authentication. It's one more way Nobis delivers on its promise of best-in-class performance and customer care, co-founder Robin Yates explains.     
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