Customer Loyalty and Customer Retention are related but refer to different things. What is Customer Loyalty? Customer Loyalty is the result of a customer's positive attitude towards a brand. This includes factors like customer satisfaction, perceived value, and brand trustworthiness.A loyal customer is one who keeps coming back to the same company, despite being...

Customer service is more than just solving problems. It's a way to create a positive customer experience Customer service is one of the elements that contribute to a company's success. In fact, a company needs to have happy and satisfied customers, and customer service is fundamental for customer satisfaction. Yet many companies struggle to...

Beyond physical and digital, phygital is the news key to delight customers Phygital is one of the keywords of innovation. We live in a world in which technology allows constant interaction between "physical" and "digital". For companies, this is revolutionary, because it gives them the chance to create a better and more interactive customer...

Personalised customer experience is the key to winning customer loyalty A personalised customer experience is one of the most important aspects of doing business today. Indeed, the more a consumer feels valued and special, the more they will bond with the brand. But how can companies provide a personalised customer experience? Beyond marketing tools...

Augmented Reality and Virtual Reality are both transforming the fashion industry, from the way we shop to the way we interact with brands Do you remember Back to the Future? In the second episode of the trilogy, Doc uses a kind of pair of binoculars that provides information about what he observes through them,...

Companies should be aware that people who choose offline or online shopping have different needs and habits. Understanding how consumer behaviors vary between offline and online shopping is useful for setting goals and deciding which marketing actions are best for the audience you want to reach. In fact, people who choose to shop online...

Push notifications are a great way to stay in touch with consumers. Did you know that over 3.5 billion push notifications are sent every day? That's a lot of notifications! But why are they so popular? Because they are one of the most effective ways to keep your customers engaged. Would you like to...

Companies can rely on different models to better understand the Customer Journey. A good marketing strategy is by no means casual, but starts from data analysis and understanding the customer journey. Despite this, customer behaviors are not that easy to predict. For this reason, various models have been developed over the decades to describe...

A digital customer loyalty program is a great way to build trust and encourage purchases. Loyalty programs are nothing new, as early as the 19th century, merchants used them to retain their customers. But today, digital loyalty programs offer greater opportunities: social networks, smartphone apps, but also smart labels can help companies to expand...

Digitization concerns not only the production and internal management, but also the relationship between companies and customers. In fact, the ability to interact with people is a differentiating factor and greatly affects competitiveness. Therefore, it is important to go beyond the traditionally product-centric approach and start offering an engaging customer journey. What is the...