How to make the best of influencer marketing

Influencer marketing is a form of marketing enabling companies to collaborate with individuals - called influencers - in order to increase brand awareness and promote products and services through specific content strategies. This marketing field fits perfectly with social media, as influencers are content creators specialised in specific sectors and running profiles with big followings who are able...
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Social Media Marketing for fashion brands: how to leverage Instagram

It appears clear that Instagram is essential for fashion brands looking for enhancing the effectiveness of their marketing strategy producing effects on a long-term. According to a themed market study conducted by Meta a few years ago, Instagram is the best and favourite place for customers to discover fashion products, which means being the...
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Certilogo fashion observatory: the shift to eCommerce is here to stay.

The pandemic is reshaping the fashion industry and the way consumers view their luxury purchases. But now that countries are slowly getting back to normal, all players in this field are wondering what this new normal is going to look like for fashion businesses. In a recent article, Boston Consulting Group (BCG) reported that...
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What is QR Code Marketing in 2020?

Don't miss this 30-minute explainer from the Digital Marketing Podcast to learn why QR codes are back in vogue for everything from fashion to cryptocurrency.    Ciaran Rogers speaks with Nils Engelking of QR-code-generator.com, the QR code specialists dedicated to helping marketers get the most from the QR code format.  Nils shares innovative ways their clients are using QR codes, and the best practices...
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