Ethical clothing refers to garments that are produced and manufactured in a way that promotes fair labour practices and also minimises harm to the environment. What is ethical clothing? As a response to the negative impacts of the textile and fashion industry, ethical clothing shows specific key aspects. For example: Fair Trade and Labor...

Why more and more brands are connecting their products? Fashion, luxury, sports, and casualwear companies are rapidly adopting smart tagging solutions for their products. Leading brands, including Armani, Versace, Nike, Diesel, and Zara, have already implemented this technology. Many are deploying solutions across their entire product portfolios, driven by consumer demand for product transparency,...

BAV stands for Brand Asset Valuator and refers to a brand equity model used to assess and measure the strength and value of a brand. Providing insights into how consumers perceive and relate to a brand, it helps companies understand their brand's positioning in the market. What is the Brand Asset Valuator? The Brand...

Kering aims to be the leader in the fashion industry achieving the main goals related to the green transition and carrying out an effective net-zero strategy. Net-zero: what does it mean? According to United Nations, net-zero means cutting greenhouse gas emissions to as close to zero as possible, with any remaining emissions re-absorbed from the...

In the context of the European Green Deal, the digital product passport could revolutionise fashion by providing an unprecedented level of transparency In March 2022, the European Union unveiled the EU Strategy for the Sustainability and Circularity of the Textile Sector, which introduced a mandatory digital product passport (DPP) for all textile products sold...

Consumers are increasingly interested in where their clothes come from and how they are made. That's why fashion supply chain transparency is so important. Fashion supply chain transparency has been a hot topic in recent years. Consumers are asking for more and more information on products and companies today have numerous technologies to satisfy...

The growing awareness of consumers about environmental impact and social responsibility pushes companies towards greater brand transparency According to a 2021 Deloitte survey, 58% of consumers have chosen clothing brands for their ethical and sustainable values, while 1 in 3 stopped purchasing brands because of related concerns. In such a context, how can companies...

The hottest fashion trend going isn’t the croc-effect purses, the fluorescent fabrics, the disco collar, or the chain-accented shoes walking down the runways this season, it’s sustainable and ethical luxury products with a simultaneous goal of transparency. Forty-two percent of Millennials and 37% of Generation Z say they want to know what goes into...