Streetwear revolution: pioneering sustainability with Digital Product Passports

In recent years, the fashion industry has seen a paradigm shift towards sustainable practices. Streetwear, a genre known for its urban aesthetics and cultural influence, is no exception. As conscious consumers (especially Gen Zs) demand transparency and ethical production, brands are looking for innovative solutions to meet these expectations. In this context, the Digital...
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TikTok dupes: unveiling the darker side of the latest social media craze

TikTok dupe trend may seem great for the wallet, but it definitely has negative consequences for brands, the planet and also consumers. What is the TikTok Dupe trend about? First of all, the word “dupe” is a shorter form of “duplicate”, and in the context of TikTok it refers to users sharing their findings...
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The 4 factors that are accelerating adoption of digital IDs

Why more and more brands are connecting their products? Fashion, luxury, sports, and casualwear companies are rapidly adopting smart tagging solutions for their products. Leading brands, including Armani, Versace, Nike, Diesel, and Zara, have already implemented this technology. Many are deploying solutions across their entire product portfolios, driven by consumer demand for product transparency,...
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How to make the best of influencer marketing

Influencer marketing is a form of marketing enabling companies to collaborate with individuals - called influencers - in order to increase brand awareness and promote products and services through specific content strategies. This marketing field fits perfectly with social media, as influencers are content creators specialised in specific sectors and running profiles with big followings who are able...
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Consumer habits of Gen Z

Generation Z is an increasingly important group of consumers, but how can companies better connect with it? When it comes to consumer habits, Generation Z is something totally unprecedented. This tech-savvy, socially-conscious generation is fast becoming the most interesting demographic group for many companies. Here's what you need to know about Gen Z.  Who...
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Are social media an opportunity or a threat for fashion brands?

Social media are a powerful marketing tool for fashion brands. However, if they are not properly managed, they can backfire.  The main of advantages social media is the ability to create and maintain relationships with customers. It is an invaluable tool for fashion brands to interact with their audience in a more personal way,...
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New trends for the luxury and fashion industry

2023 has just begun, let's take a look at the new trends luxury and fashion brands shouldn’t miss According to statistics the revenue in the luxury goods market, which is more than $312 billion in 2022, is expected to grow more than 5% annually. But luxury brands cannot rest easy and must find new...
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The journey towards sustainability starts with a connected product

Transparency is just a smartphone scan away. Sustainability is the new disruption. According to Nielsen*, already in 2015, 66% of global consumers and 73% of global Millennials had stated that they would be willing to pay more for sustainable goods. Now forecasts suggest that sustainable goods will make up 25% of store sales in...
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The rise of Social Media Marketplaces: new opportunities, same old dangers

As online shopping on social networks increases, which consequences do consumers and brands face? The data collected on the Certilogo owned platform highlight trends and risks that can be exploited to fully capture the emerging opportunities. With an increase of 320% between 2017 and the end of 2020, authentications of products purchased on social...
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