The rise of Social Media Marketplaces: new opportunities, same old dangers

As online shopping on social networks increases, which consequences do consumers and brands face? The data collected on the Certilogo owned platform highlight trends and risks that can be exploited to fully capture the emerging opportunities. With an increase of 320% between 2017 and the end of 2020, authentications of products purchased on social...
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Summertime means shopping time

Outdoor is currently one of the leading keywords for shoppers. As summer items have been increasingly in the consumer spotlight in the latest months, brands are exploring ways to give spring apparel a new push The data collected on the Certilogo platform provide a clear insight into the state of fashion sales in 2020....
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Data for difficult days: the market of fakes in the time of Coronavirus

We analysed de-identified data collected through the authentications generated on the Certilogo platform, comparing the evidence gathered up to December 2019 with data recorded in the period March 1 - April 19 2020. Fakes haven't hit the market yet (but our guard is up) Up to December 2019, fakes detected through the Certilogo platform represented...
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5 brand strategies to protect consumers from counterfeit Luxury

Here are 5 of the most common consumer protection strategies that luxury and premium brands are using today to protect consumers from counterfeiters Luxury brands were slow to embrace e-commerce, insisting that the luxury consumer experience was inseparable from the sensory wonderland of the in-store experience. But today even luxury consumers view the convenience,...
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Nobis delivers best-in-class consumer experiences

Every Nobis jacket offers a Certilogo Code for a rapid and reliable digital authentication. It's one more way Nobis delivers on its promise of best-in-class performance and customer care, co-founder Robin Yates explains.     
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Certilogo named "Best use of artificial intelligence in Fashion" for 2018-19

Judges in the annual Awards AI  competition have chosen Certilogo as winner in the category "Best Use of Artificial Intelligence in Fashion" for 2018-19.  Born as an SMS alert system in Milan in 2006, today Certilogo authentications are accessible to anyone with a smartphone, tablet or computer, in 10 languages and more than 180 countries....
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