The essential features that Connected Products and Digital Product Passports can’t go without As brands adopt digital IDs and product passports to support their traceability, consumer engagement and sustainability strategies, it is essential that they also put in place measures to ensure their security. Simply because a product’s ID is digital and unique to...

Consumers are increasingly more concerned about wanting to buy authentic products. As increasing numbers of brands adopt digital IDs and markers to offer authentication services to their consumers, connected product technology is changing the consumer's perception of what’s genuine and what are the new symbols of authenticity. Decoding authenticity in the era of connected products In the...

Being able to distinguish real products from fakes is key to safeguarding trust and increasing value in the fashion industry. Key highlights: Counterfeits: The give-a-way signs  The counterfeit business is estimated to be worth $600 billion worldwide Discover how damage goes beyond brands and affects people and the planet Solutions to prevent counterfeiting can also be used to drive business...

 Let’s learn from history’s greatest cases of false identity. Certilogo founder and CEO, Michele Casucci’s speech delivered at e-P Summit 2023, sheds light on the hazards of adopting insecure Digital Product Passports and product IDs. Casucci also reveals the unexpected negative consequences of adopting a walled-garden approach to security, using blockchain and NFC OTP...

The power of understanding your customers and enhancing your business strategy with data-driven consumer insights. Consumer survey and market research  By understanding customers’ needs and desires, fashion companies can better develop their products, services, and marketing strategies to meet those expectations. But how can they gather these valuable insights? Through consumer surveys. A consumer...

The emerging role of NFTs in the fashion shopping experience Famous brands, such as Louis Vuitton and Dolce & Gabbana, are already taking advantage of NFTs. This technology can be used in a variety of ways, from creating virtual collections to enabling augmented reality experiences in shopping apps and websites. That is why it...

The net-zero challenge is an opportunity for fashion brands to reduce their carbon footprint and create more sustainable products Last year Burberry became the first luxury fashion company to see its net-zero emissions target approved by the SBTi, the Science Based Targets initiative.  SBTi is a partnership between CDP (ex-Carbon Disclosure Project), UN Global...

The length of a supply chain impacts on how much waste and pollution a company produces.  McKinsey reported that most of the environmental impact associated with the consumer sector is embedded in the supply chain. In particular, 80% of greenhouse gas emissions are in the supply chain. However, consumer focus on sustainability and institutional...

2023 has just begun, let's take a look at the new trends luxury and fashion brands shouldn’t miss According to statistics the revenue in the luxury goods market, which is more than $312 billion in 2022, is expected to grow more than 5% annually. But luxury brands cannot rest easy and must find new...

Customer engagement is critical to any business, but it's not always easy to achieve. Compared to traditional products, smart products have an edge in this regard. What are smart products? Generally speaking, smart products are physical products with embedded sensors, software, and connectivity that allow them to collect and exchange data real time. The...