Corporate Social Responsibility is the key to having a more ethical and sustainable business Corporate Social Responsibility, or CSR for short, is the business practice of being accountable for the negative and positive impact of a company's actions on society and the environment. This includes things like sustainable practices, human rights, and environmentalism. Many...

Renting fashion is an exciting opportunity for both consumers and brands The fashion industry is a multibillion-dollar business, and it keeps growing each year. However, the traditional way of consuming fashion has some drawbacks: it's expensive, it has a heavy environmental impact, and it can be difficult to keep up with the latest trends....

When a sustainability claim is too good to be true, that’s probably greenwashing April 22nd is Earth Day, a day when people around the world celebrate our planet and all that it has to offer. This year, it also happens to be the 45th anniversary of the first greenwashing campaign. That's right, greenwashing has...

Take-back schemes are very effective in accelerating fashion's transition to a circular economy At the moment less than 1% of all garments are recycled, while the rest is incinerated or landfilled. In order to improve sustainability, new EU directives aim to move fashion towards a new circular economy, where products and materials are kept in...

Product design is at the heart of the new circular fashion paradigm As Ellen MacArthur Foundation says, waste and pollution do not exist by accident; they are the result of design decisions. And since design determines what we wear, we have the responsibility to choose wisely our clothes and accessories. Circular fashion products are...

Product authentication is much more than finding out if a product is genuine or not. How can a consumer be sure that a product is truly sustainable? And what can companies do to lend credibility to their sustainability claims? In fact, it is quite easy to say that a product is made with eco-friendly...

There are many benefits for brands that are active in the second-hand market for their products, from controlling brand image, improving sustainability, to new revenue models. As the second-hand market becomes more popular, brands are starting to take notice. Indeed, it is the perfect example of circular and sustainable fashion since rather than being disposed...

From pollution to labor exploitation, all the reasons that make Fast Fashion unsustainable Everyone says Fast Fashion is unsustainable, but why is it so? Let's dive into the reasons that make this business model so harmful. What is Fast Fashion? Fast Fashion is a term used in the retail industry to describe a type...

Do you think authentication is just a matter of original or fake products? There is much you need to know. Authentication is becoming an increasingly important part of doing business. It impacts not only the economy of a company, but also the customer relationship. Furthermore, authentication also plays an unexpected role in the transition...

Stakeholders are becoming more aware of the environmental impact of business and have heightened expectations of companies’ behaviour. That’s why your brand needs to implement efficient sustainability strategies. Sustainability strategies help to prioritise challenges and actions, giving a plan to follow in the long term. The goal is to make sustainability an integral part of...