How supply chain length affects companies' levels of waste and pollution

The length of a supply chain impacts on how much waste and pollution a company produces.  McKinsey reported that most of the environmental impact associated with the consumer sector is embedded in the supply chain. In particular, 80% of greenhouse gas emissions are in the supply chain. However, consumer focus on sustainability and institutional...
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The Triple Bottom Line and why it is important

Triple Bottom Line helps companies reconcile sustainability and profitability According to the European Commission, sustainable development means "meeting the needs of the present whilst ensuring future generations can meet their own needs". To do so, companies must consider not only the economic aspects of their activity but also the environmental and social ones. This...
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The role of secondary raw materials in fashion

Secondary raw materials are an incredible resource for fashion brands interested in sustainability In a world where the fashion industry is constantly under pressure to be more sustainable, secondary raw materials are becoming an increasingly important part of the equation. What are SRMs? And what benefits do they bring to fashion companies? Secondary Raw...
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Discovering the most popular reselling platforms

Reselling platforms are the digital frontier of circular economy There are a few different ways to resell clothes. People can go to thrift stores and organise a yard sale, but online reselling platforms are way more interesting.  Despite having been around for a while, the popularity of reselling platforms is constantly increasing thanks to...
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What is Corporate Social Responsibility?

Corporate Social Responsibility is the key to having a more ethical and sustainable business Corporate Social Responsibility, or CSR for short, is the business practice of being accountable for the negative and positive impact of a company's actions on society and the environment. This includes things like sustainable practices, human rights, and environmentalism. Many...
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All the benefits of fashion rental

Renting fashion is an exciting opportunity for both consumers and brands The fashion industry is a multibillion-dollar business, and it keeps growing each year. However, the traditional way of consuming fashion has some drawbacks: it's expensive, it has a heavy environmental impact, and it can be difficult to keep up with the latest trends....
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What is greenwashing and how can you avoid it?

When a sustainability claim is too good to be true, that’s probably greenwashing April 22nd is Earth Day, a day when people around the world celebrate our planet and all that it has to offer. This year, it also happens to be the 45th anniversary of the first greenwashing campaign. That's right, greenwashing has...
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Take-back schemes: 7 brands that collect and recycle their own products

Take-back schemes are very effective in accelerating fashion's transition to a circular economy At the moment less than 1% of all garments are recycled, while the rest is incinerated or landfilled. In order to improve sustainability, new EU directives aim to move fashion towards a new circular economy, where products and materials are kept in...
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What is a circular fashion product?

Product design is at the heart of the new circular fashion paradigm As Ellen MacArthur Foundation says, waste and pollution do not exist by accident; they are the result of design decisions. And since design determines what we wear, we have the responsibility to choose wisely our clothes and accessories. Circular fashion products are...
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No product authentication. No sustainability.

Product authentication is much more than finding out if a product is genuine or not. How can a consumer be sure that a product is truly sustainable? And what can companies do to lend credibility to their sustainability claims? In fact, it is quite easy to say that a product is made with eco-friendly...
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