The growing awareness of consumers about environmental impact and social responsibility pushes companies towards greater brand transparency According to a 2021 Deloitte survey, 58% of consumers have chosen clothing brands for their ethical and sustainable values, while 1 in 3 stopped purchasing brands because of related concerns. In such a context, how can companies...

The European Fashion Alliance is aiming to guide the fashion industry toward sustainability, inclusiveness and innovation. Last March 2022, the Fashion Council Germany, with the support of Messe Frankfurt and the global Texpertise Network, brought together leading European fashion industry organizations in Frankfurt to form the European Fashion Alliance. What is this new organization?...

More and more consumers are demanding sustainable products. For this reason, the textile and fashion industry must clearly show their commitment to sustainability in every aspect of their business. However, it is not easy to ensure sustainability throughout the supply chain. Companies are usually transparent about some aspects of their production processes, such as...

Here is how the footwear industry is tackling the problem of sustainability There is no doubt that the footwear industry is big business. The global athletic footwear market alone is expected to exceed 95 billion US Dollars by 2025. As it grows, so does the demand for footwear that is environmentally and socially sustainable. A...

Recycling textiles is a complex activity, but companies have more than one way to become sustainable. The textile industry has a heavy environmental impact. In particular, it produces a large quantity of waste, of which only around 1% is recycled back into new textiles. Even though recycling textiles is not simple, companies have a...

Here are some of the sustainable fashion brands that are changing the game. In a previous blog article we talked about some of the most ethical and sustainable fashion brands. On that occasion we mostly selected particularly popular or historical brands, such as Patagonia or Levi's. However, the market is populated by numerous new...

Thanks to Artificial Intelligence, the fashion industry can improve many aspects of the business. Artificial Intelligence (AI) is no longer a thing of the future. In fact, it is already impacting different industries, including fashion. In this blog post, we will see what AI is, how it works, and how it can help fashion...

The fashion industry is one of the world's most polluting industries. It consumes vast amounts of energy, water, and chemicals, and produces mountains of waste. The sector also finds it difficult to embrace an ethical approach to production. But a sustainable fashion business model is possible. Here is how. What Is Sustainability According to...

The digital transformation is having a great impact on the sustainability of the fashion & textile industry. But there is more! New technologies allow the eco fashion industry to have better customer digital engagement. What is digital transformation? Digital transformation can be defined as the changes associated with the application of digital technology in...

In January 2022, the Fashion Sustainability and Social Accountability Act, or Fashion Act, was introduced in New York State. This act could prove to be revolutionary for the fashion industry. In fact, it would be the first example of a law in the US that makes companies responsible for their environmental and social impact....