Certilogo hosts exclusive workshop in partnership with Camera della Moda

Certilogo shares insights on future-proof Digital Product Passport strategy to Italian fashion and luxury brands Certilogo, hosted an exclusive workshop on May 14th for the Camera Nazionale della Moda Italiana members, which included a number of Italian fashion and luxury brands. The workshop, titled "Future-Proof Fashion” explored the multifaceted benefits of the Digital Product...
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Ready to activate resale?

From today,  Certilogo’s Secure by Design™ digital ID  can embed the capability to enable resale in the click of a button. The “click to resell” button can be easily accessed by scanning a garment’s smart label and is built into these secure digital IDs.  Brands that choose to activate the resell button will give...
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From scan to sustainability

How NFCs and QR Codes are revolutionizing the circular economy. Once upon a time, a tag was just a tag, and a product was just a physical product - safe to say times have changed!  Now, brands across the fashion industry are integrating smart labels such as QR codes and NFC chips not only...
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Lessons from the Chanel trial: time to up your anti-counterfeiting game

How the risky business of unsecured digital product IDs harms your brand. The highly anticipated trial between Chanel and luxury vintage reseller, What Goes Around Comes Around, recently concluded in New York City, with a jury voting in favor of Chanel on all four counts which included false association, trademark infringement, counterfeiting, and false...
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Certilogo and Camera Nazionale della Moda Italiana announce the renewal of their official partnership

Certilogo and Camera Nazionale della Moda Italiana are renewing their significant collaboration for another year, which started with Milano Fashion Men's Collection in January and will continue with the Milano Fashion Women’s Collection in February. Certilogo reconfirms its commitment to join Camera Nazionale della Moda Italiana in forging a path that highlights the essential...
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10 digital solutions that are facilitating circular fashion

Digital solutions are facilitating circular fashion, and it's clear that digital innovations has a big role to play in the future of sustainable fashion. Circular fashion aims to create a more sustainable and regenerative approach to the fashion industry by extending the life of products, reducing waste, and promoting more responsible consumption and production practices. Digital technology facilitates...
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Streetwear revolution: pioneering sustainability with Digital Product Passports

In recent years, the fashion industry has seen a paradigm shift towards sustainable practices. Streetwear, a genre known for its urban aesthetics and cultural influence, is no exception. As conscious consumers (especially Gen Zs) demand transparency and ethical production, brands are looking for innovative solutions to meet these expectations. In this context, the Digital...
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How to shop pre-loved fashion online safely: The key risks to avoid

Shopping for pre-loved fashion online can be a fun activity, but there are a few key risks you should be aware of and try to avoid Shopping for pre-loved fashion online is not inherently dangerous, but sometimes can be tricky. Despite the increasing care that brands and online platforms put into preventing scams, being...
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The different types of second-hand shopper

Some buy used clothes to support sustainability, some for budget, and some for the love of past fashion. Second-hand shoppers are not all the same. In recent years, the number of second-hand shoppers in fashion has grown significantly.  In 2022, the value of the global fashion resale market was estimated at $177 billion. A...
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