While solving the issue of product authentication, connected products can also help overcome other important obstacles and challenges to empower more economically and environmentally sustainable resale models. The benefits of resale for brands touch on many aspects, from reputation to revenue. However, setting up a resale programme may not be straightforward. In particular, resale platforms...

Product authentication ensures the credibility of fashion items in the resale market, protecting both buyers and resellers. Product authentication involves verifying the authenticity and quality of products being sold in the secondary market, such as pre-owned or vintage fashion items. The fashion industry, particularly high-end luxury brands, is susceptible to counterfeiting, with fake replicas...

In the vibrant world of streetwear fashion, creativity and authenticity are the cornerstones that drive innovation and captivate consumers. However, lurking in the shadows of this dynamic industry is the pervasive issue of counterfeiting.  This illicit trade not only undermines the integrity of brands but also jeopardises the trust of loyal consumers. Unfortunately, counterfeiting...

Fashion resale is beneficial both for the planet and for people, but how does it impact brands? What benefits does it bring?  We all know that fashion resale is great for sustainability because it extends the life of garments and reduces textile waste. It is also beneficial for consumers, who can access quality garments...

Fashion resale offers an effective solution to extend the life cycle of clothing, divert items from landfills, promote circularity, and encourage responsible consumption. The fashion industry is known for the heavy environmental footprint. From the cultivation of raw materials to the manufacturing process and garment disposal, fashion production contributes to pollution, water consumption, greenhouse...

Milan, 24/09/2023 – On September 7th, Certilogo and Camera Nazionale della Moda Italiana announced their collaboration starting with the Milan Fashion Week Women's Collection SS24. The aim is to support Camera Nazionale della Moda Italiana's commitment to protecting "Made in Italy" through technological innovation and the promotion of sustainability as an essential condition for...

Milan, 07/09/2023 – Certilogo and Camera Nazionale della Moda Italiana are initiating a significant collaboration that will involve both parties starting from Milan Fashion Week SS24. This initiative stems from the desire to jointly create a path that highlights the essential values shared by the two partners: the increasingly crucial role that technological innovation...

TikTok dupe trend may seem great for the wallet, but it definitely has negative consequences for brands, the planet and also consumers. What is the TikTok Dupe trend about? First of all, the word “dupe” is a shorter form of “duplicate”, and in the context of TikTok it refers to users sharing their findings...

The Digital Consumer Behavior 2.0 report by Avery Dennison and GWI explores digital consumer behavior and how technology, rising cost of living crisis, and changing consumer sentiment are transforming the fashion marketplace The report examines consumer priorities and expectations, but also what information they desire to have from brands. The data are very interesting...

Ethical clothing refers to garments that are produced and manufactured in a way that promotes fair labour practices and also minimises harm to the environment. What is ethical clothing? As a response to the negative impacts of the textile and fashion industry, ethical clothing shows specific key aspects. For example: Fair Trade and Labor...