How solutions designed to counter the problem of fakes can actually make the problem worse? As brands adopt Digital Product IDs to support their brand protection, sustainability, traceability and engagement strategies, underestimating the importance of security can actually lead to damaging consequences that can lead to an increased risk of counterfeiting. The new symbols of trust...

Secure digital IDs on products provide businesses with the ability to authenticate products with confidence. This capability offers significant benefits to businesses that extend beyond building consumer trust. Authentication can be used to improve operations, products, and services. Here are eight examples of how businesses are utilising authentication. Successful implementations of product authentication Consumer...

The essential features that Connected Products and Digital Product Passports can’t go without As brands adopt digital IDs and product passports to support their traceability, consumer engagement and sustainability strategies, it is essential that they also put in place measures to ensure their security. Simply because a product’s ID is digital and unique to...

Consumers are increasingly more concerned about wanting to buy authentic products. As increasing numbers of brands adopt digital IDs and markers to offer authentication services to their consumers, connected product technology is changing the consumer's perception of what’s genuine and what are the new symbols of authenticity. Decoding authenticity in the era of connected products In the...

Being able to distinguish real products from fakes is key to safeguarding trust and increasing value in the fashion industry. Key highlights: Counterfeits: The give-a-way signs  The counterfeit business is estimated to be worth $600 billion worldwide Discover how damage goes beyond brands and affects people and the planet Solutions to prevent counterfeiting can also be used to drive business...

The green transition is one of the greatest challenges of the century. What is the fashion industry's role in innovation for sustainability and ecology? The green transition and sustainability in the fashion industry When it comes to green transition, we all know we’re addressing one of the greatest challenges of this century in order...

The Millennial generation, born between the 80’s and the 90’s, are digital natives and pioneers of the Internet era especially when it comes to online shopping. Who are Millennials? The Millennial generation or simply Millennials, is the generation born between the beginning of the 80’s up until the mid 90’s (usually, it’s considered the period between 1981 and 1996),...

The role of the 'Secure by Design' Digital Product Passport. In case you were unable to attend the Luxury Summit 2023, you can watch the video of Certilogo CEO and founder, Michele Casucci’s interview by IlSole24Ore journalist Chiara Beghelli, during the round table on sustainability. Casucci draws attention to the important theme of the...

All brands want to know what consumers really think about them and their products. The customer satisfaction survey is the best tool to gain this insight. What is a customer satisfaction survey and why is it needed? A customer satisfaction survey is a very useful and interesting tool to gain a clear vision of the brand’s...

Kering aims to be the leader in the fashion industry achieving the main goals related to the green transition and carrying out an effective net-zero strategy. Net-zero: what does it mean? According to United Nations, net-zero means cutting greenhouse gas emissions to as close to zero as possible, with any remaining emissions re-absorbed from the...