Resale: Top 10 benefits for brands

Fashion resale is beneficial both for the planet and for people, but how does it impact brands? What benefits does it bring?  We all know that fashion resale is great for sustainability because it extends the life of garments and reduces textile waste. It is also beneficial for consumers, who can access quality garments...
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5 ways resale elevates sustainability

Fashion resale offers an effective solution to extend the life cycle of clothing, divert items from landfills, promote circularity, and encourage responsible consumption. The fashion industry is known for the heavy environmental footprint. From the cultivation of raw materials to the manufacturing process and garment disposal, fashion production contributes to pollution, water consumption, greenhouse...
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CERTILOGO is a partner of the CNMI Sustainable Fashion Awards 2023

Milan, 24/09/2023 – On September 7th, Certilogo and Camera Nazionale della Moda Italiana announced their collaboration starting with the Milan Fashion Week Women's Collection SS24. The aim is to support Camera Nazionale della Moda Italiana's commitment to protecting "Made in Italy" through technological innovation and the promotion of sustainability as an essential condition for...
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CERTILOGO and Camera Nazionale della Moda Italiana announce the beginning of their official partnership.

Milan, 07/09/2023 – Certilogo and Camera Nazionale della Moda Italiana are initiating a significant collaboration that will involve both parties starting from Milan Fashion Week SS24. This initiative stems from the desire to jointly create a path that highlights the essential values shared by the two partners: the increasingly crucial role that technological innovation...
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TikTok dupes: unveiling the darker side of the latest social media craze

TikTok dupe trend may seem great for the wallet, but it definitely has negative consequences for brands, the planet and also consumers. What is the TikTok Dupe trend about? First of all, the word “dupe” is a shorter form of “duplicate”, and in the context of TikTok it refers to users sharing their findings...
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Sustainability, transparency and circularity: the state of play according to the Digital Consumer Behavior 2.0 report

The Digital Consumer Behavior 2.0 report by Avery Dennison and GWI explores digital consumer behavior and how technology, rising cost of living crisis, and changing consumer sentiment are transforming the fashion marketplace The report examines consumer priorities and expectations, but also what information they desire to have from brands. The data are very interesting...
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Interest in ethical clothing is growing, is your brand keeping up?

Ethical clothing refers to garments that are produced and manufactured in a way that promotes fair labour practices and also minimises harm to the environment. What is ethical clothing? As a response to the negative impacts of the textile and fashion industry, ethical clothing shows specific key aspects. For example: Fair Trade and Labor...
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The 4 factors that are accelerating adoption of digital IDs

Why more and more brands are connecting their products? Fashion, luxury, sports, and casualwear companies are rapidly adopting smart tagging solutions for their products. Leading brands, including Armani, Versace, Nike, Diesel, and Zara, have already implemented this technology. Many are deploying solutions across their entire product portfolios, driven by consumer demand for product transparency,...
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Authenticity: Why consumers want product authentication

Authenticity has become an essential factor in shaping consumer preferences and purchasing decisions in today's market. But why is it so important? One might think that knowing a product is authentic is important for only for economic motivations. After all, for many people the purchase of a luxury handbag or a pair of brand-name shoes...
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The sustainability paradox: slowing down to help us speed up sustainability

Co-founder of luxury resale boutique Downtown Uptown discusses the challenges facing the luxury resale industry and its role in fashion's sustainability journey Giji Gya is the co-founder of Downtown Uptown, a hybrid physical and online luxury resale space in Geneva, Switzerland. The store specialises in consignment, rental, resale, recycling, repairing & upcycling authenticated luxury...
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