The different types of second-hand shopper

Some buy used clothes to support sustainability, some for budget, and some for the love of past fashion. Second-hand shoppers are not all the same. In recent years, the number of second-hand shoppers in fashion has grown significantly.  In 2022, the value of the global fashion resale market was estimated at $177 billion. A...
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Circular solutions: maximising streetwear value across lifecycle

The fashion industry is notorious for its environmental impact, but circular fashion practices, which prioritise sustainability and longevity, are gaining traction within the streetwear market. Circularity in fashion refers to an approach that aims to minimise waste and maximise the lifespan of clothing and accessories. It focuses on creating a closed-loop system where products...
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Connected product powered resale: 12 benefits of Digital IDs

While solving the issue of product authentication, connected products can also help overcome other important obstacles and challenges to empower more economically and environmentally sustainable resale models. The benefits of resale for brands touch on many aspects, from reputation to revenue. However, setting up a resale programme may not be straightforward. In particular, resale platforms...
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Products with authentication are worth more

Product authentication ensures the credibility of fashion items in the resale market, protecting both buyers and resellers. Product authentication involves verifying the authenticity and quality of products being sold in the secondary market, such as pre-owned or vintage fashion items. The fashion industry, particularly high-end luxury brands, is susceptible to counterfeiting, with fake replicas...
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Resale: Top 10 benefits for brands

Fashion resale is beneficial both for the planet and for people, but how does it impact brands? What benefits does it bring?  We all know that fashion resale is great for sustainability because it extends the life of garments and reduces textile waste. It is also beneficial for consumers, who can access quality garments...
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5 ways resale elevates sustainability

Fashion resale offers an effective solution to extend the life cycle of clothing, divert items from landfills, promote circularity, and encourage responsible consumption. The fashion industry is known for the heavy environmental footprint. From the cultivation of raw materials to the manufacturing process and garment disposal, fashion production contributes to pollution, water consumption, greenhouse...
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CERTILOGO is a partner of the CNMI Sustainable Fashion Awards 2023

Milan, 24/09/2023 – On September 7th, Certilogo and Camera Nazionale della Moda Italiana announced their collaboration starting with the Milan Fashion Week Women's Collection SS24. The aim is to support Camera Nazionale della Moda Italiana's commitment to protecting "Made in Italy" through technological innovation and the promotion of sustainability as an essential condition for...
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CERTILOGO and Camera Nazionale della Moda Italiana announce the beginning of their official partnership.

Milan, 07/09/2023 – Certilogo and Camera Nazionale della Moda Italiana are initiating a significant collaboration that will involve both parties starting from Milan Fashion Week SS24. This initiative stems from the desire to jointly create a path that highlights the essential values shared by the two partners: the increasingly crucial role that technological innovation...
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TikTok dupes: unveiling the darker side of the latest social media craze

TikTok dupe trend may seem great for the wallet, but it definitely has negative consequences for brands, the planet and also consumers. What is the TikTok Dupe trend about? First of all, the word “dupe” is a shorter form of “duplicate”, and in the context of TikTok it refers to users sharing their findings...
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