Digital IDs and Digital Product Passports do not automatically convey a product with the ability to be securely authenticated, and can even leave brands exposed to significant and often unseen risks. In this article, we will outline what it takes to deliver secure Digital ID implementations and reveal the hazards of underestimating security and...

Consumers are increasingly concerned about buying fakes How aware are you of the size of the issue of counterfeits in the fashion industry? Do you know the scale of the risk consumers are currently exposed to? This article provides a brief summary of the latest and most relevant data concerning the counterfeit problem. Key...

Nowadays brands can listen to their consumers and fans over the Internet via social listening on several digital platforms. What is social listening? Social listening refers to the activity of brands regarding monitoring social media and web channels to collect and analyse key marketing insights. This includes data and information which can play a key role in both marketing areas: On...

Setting up a frictionless shopping experience is key to customer satisfaction and retention in fashion's phygital environment. What does a frictionless shopping experience mean? The concept of a frictionless shopping experience revolves around the idea of connecting buyers and sellers to make consumers able to find the products or services they need, compare shops in real-time and...

Influencer marketing is a form of marketing enabling companies to collaborate with individuals - called influencers - in order to increase brand awareness and promote products and services through specific content strategies. This marketing field fits perfectly with social media, as influencers are content creators specialised in specific sectors and running profiles with big followings who are able...

Product authentication: everything you need to know but they will not tell you Are you looking to connect your products? Will you be equipping your products with Digital IDs to support your brand protection, consumer engagement, traceability or sustainability strategies? Then, here are 12 things you need to know before you adopt Digital IDs and Digital...

It appears clear that Instagram is essential for fashion brands looking for enhancing the effectiveness of their marketing strategy producing effects on a long-term. According to a themed market study conducted by Meta a few years ago, Instagram is the best and favourite place for customers to discover fashion products, which means being the...

Digital technology has revolutionised the way fashion brands interact with and engage customers. Now, AI for customer engagement is a further evolution.  Why AI is important to drive customer engagement? First of all, what is customer engagement? It is the process by which a brand manages to make customers feel valued, informed and motivated...

The ERP, together with the measures of the strategy for sustainable and circular textiles and the introduction of the digital product passport, shows the growing interest of the European Union in a thriving, but also sustainable and transparent textile and fashion industry. In 2022, the European Commission proposed a mandatory Extended Producer Responsibility (EPR) strategy for...

 Let’s learn from history’s greatest cases of false identity. Certilogo founder and CEO, Michele Casucci’s speech delivered at e-P Summit 2023, sheds light on the hazards of adopting insecure Digital Product Passports and product IDs. Casucci also reveals the unexpected negative consequences of adopting a walled-garden approach to security, using blockchain and NFC OTP...