Being able to distinguish real products from fakes is key to safeguarding trust and increasing value in the fashion industry. Key highlights: Counterfeits: The give-a-way signs  The counterfeit business is estimated to be worth $600 billion worldwide Discover how damage goes beyond brands and affects people and the planet Solutions to prevent counterfeiting can also be used to drive business...

The green transition is one of the greatest challenges of the century. What is the fashion industry's role in innovation for sustainability and ecology? The green transition and sustainability in the fashion industry When it comes to green transition, we all know we’re addressing one of the greatest challenges of this century in order...

The Millennial generation, born between the 80’s and the 90’s, are digital natives and pioneers of the Internet era especially when it comes to online shopping. Who are Millennials? The Millennial generation or simply Millennials, is the generation born between the beginning of the 80’s up until the mid 90’s (usually, it’s considered the period between 1981 and 1996),...

The role of the 'Secure by Design' Digital Product Passport. In case you were unable to attend the Luxury Summit 2023, you can watch the video of Certilogo CEO and founder, Michele Casucci’s interview by IlSole24Ore journalist Chiara Beghelli, during the round table on sustainability. Casucci draws attention to the important theme of the...

All brands want to know what consumers really think about them and their products. The customer satisfaction survey is the best tool to gain this insight. What is a customer satisfaction survey and why is it needed? A customer satisfaction survey is a very useful and interesting tool to gain a clear vision of the brand’s...

Kering aims to be the leader in the fashion industry achieving the main goals related to the green transition and carrying out an effective net-zero strategy. Net-zero: what does it mean? According to United Nations, net-zero means cutting greenhouse gas emissions to as close to zero as possible, with any remaining emissions re-absorbed from the...

Implementing genuinely sustainable circular models with the Secure by Design™ Digital Product Passport. Certilogo joined market leaders and top experts from Italy and abroad today, Wednesday, May 10th, at the 14th edition of the traditional Luxury Summit. Held by Il Sole 24 Ore in Milan, the hybrid streamed and in-person event was dedicated to the...

Disruptive AI technologies are set to play a key role in disrupting many sectors and markets. According to McKinsey, generative AI is going to be the top-performing trend in the fashion industry. McKinsey claims that generative AI will be a revolutionary technology for fashion, disrupting many different aspects of the industry and representing an opportunity to improve...

A great loyalty programme may be the factor marking the difference among brands competing in the same market. Here are 5 key tips to creating a successful one. What is a loyalty programme? A loyalty programme is a marketing strategy that encourages customers to keep buying a company's products and services, by encouraging consumers to be...

Digital IDs and Digital Product Passports do not automatically convey a product with the ability to be securely authenticated, and can even leave brands exposed to significant and often unseen risks. In this article, we will outline what it takes to deliver secure Digital ID implementations and reveal the hazards of underestimating security and...