The fashion industry is no stranger to ecological and ethical issues. In a climate of growing attention, sustainability reporting is an increasingly useful tool. Under pressure from customers and stakeholders, fashion companies are increasingly looking for green and ethical practices. However, the risk of falling into greenwashing is always around the corner. One of...

BYOB concept is a great way to reduce plastic waste and promote sustainability. BYOB, from Bring Your Own Bottle to Bring Your Own Bag We are sure you have already heard about BYOB, Bring Your Own Bottle. This acronym refers to parties or restaurants and other business asking customers to bring their own alcoholics,...

Upcycling, or creative reuse, is one of the most effective ways to reduce the environmental footprint of fashion companies What is fashion upcycling?  Upcycling is a method of creating something new out of something that already exists. It involves taking an item and transforming it into something new with the same or greater value.  When...

What makes a fashion brand successful? Is it just luck or is there something that the most popular names have in common? Many of the fashion brands that Certilogo works with are well known and well established in the market. However, our services are also well suited to brands that are still growing, and even...

Packaging in fashion represents a key factor to deliver effective sustainability-orientated strategies starting from the ability to communicate effectively through the product itself. What is packaging in the fashion industry? Packaging in fashion represents a key element and plays a much bigger role than people could realise, especially in the technology and sustainability driven era we’re...

By embracing the power of artificial intelligence, fashion brands have the opportunity to stay ahead of the counterfeiting landscape and protect their customers from fraud.  The ever-evolving landscape of counterfeiting can be a challenge for fashion brands to stay ahead of the game, but AI-driven solutions offer them an invaluable advantage. By utilizing AI...

In the context of the European Green Deal, the digital product passport could revolutionise fashion by providing an unprecedented level of transparency In March 2022, the European Union unveiled the EU Strategy for the Sustainability and Circularity of the Textile Sector, which introduced a mandatory digital product passport (DPP) for all textile products sold...

In the fight against climate change, science-based targets are the benchmark for companies and organisations Climate change is an urgent issue. Consumers, governments, and even companies are increasingly aware of the need to do something about it. That is why many businesses are investing in ESG commitments, or environmental, social, and governance practices. There...

Connected products turn garments into powerful communication tools A jacket, a dress, or a pair of shoes can be more than items of clothing. They can be connected products, that is, a digital channel that creates countless opportunities to connect with consumers for many years after purchase. This is an important element since customer...

How new farming methods and eco-friendly materials are can help create a fashion that gives back What is regenerative fashion? Regenerative fashion is a form of sustainable fashion, which focuses on producing garments that not only have minimal impact on the natural environment but also work to restore and replenish it. While sustainable fashion...