The power of understanding your customers and enhancing your business strategy with data-driven consumer insights. Consumer survey and market research  By understanding customers’ needs and desires, fashion companies can better develop their products, services, and marketing strategies to meet those expectations. But how can they gather these valuable insights? Through consumer surveys. A consumer...

The emerging role of NFTs in the fashion shopping experience Famous brands, such as Louis Vuitton and Dolce & Gabbana, are already taking advantage of NFTs. This technology can be used in a variety of ways, from creating virtual collections to enabling augmented reality experiences in shopping apps and websites. That is why it...

Managing the end of the product life cycle is a thorny issue that fashion brands must somehow begin to consider. In a market where customers are increasingly aware of the environmental impact of their purchasing choices, with institutions pressing for manufacturers to become more responsible, the fashion industry must find solutions to better manage...

Ratings and reviews are more than just sidebars to product pages on e-commerce or social media profiles! In a digital world, ratings and reviews are user-generated content (UGC) are indispensable sales and marketing tools for today’s brands. Consumer reviews are valuable for a brand because they provide insights into the customer experience and perceptions...

We all know more or less what sustainability may be, but distinguishing it in fashion is not always easy. The fashion industry is one of the largest contributors to global sustainability issues. With a large part of global emissions coming from the production and consumption of clothing, sustainability has become a necessity in the...

The European Union’s strategy for sustainable and circular textiles is part of the green deal objectives to reduce environmental impact. It is an effort to make sure that all textile products in the EU have been produced sustainably and with less waste. The European Union is aware of the importance of the textile sector...

In the quest for greater brand loyalty and brand reputation, User Generated Content can make a difference User Generated Content (UGC) can be an important part of fashion companies' marketing strategies. After all, just as in the real world word-of-mouth is always effective in defining a brand's reputation or pushing sales, in the digital...

The sharing economy is bringing great changes to all industries, including fashion A lot has been said about the sharing economy in recent years, lauded as a way to make use of idle resources and make money by connecting people who need something with those who have it.It's no secret that it has been...

Good inventory management is critical both for the organisation and for providing a great customer experience Inventory management is an essential part of a fashion company's operations, especially in retail. In fact, every company needs to ensure it has the right products in stock at all times, in particular in the case of limited-edition...

People engage with connected products throughout the entire lifecycle of the product. Are you meeting your consumer’s expectations? Stay in touch beyond the point of purchase Nearly three-quarters of all product engagements managed by Certilogo in 2022, made with a subsection of brands that are very popular among consumers in the resale market, occurred...