Your essential guide to grey markets in China

Chinese shoppers are responsible for a full one-third of luxury goods purchases globally. But curiously, only about one fifth of those sales are happening in mainland China.What’s going on? Chinese shoppers are responsible for a full one-third of luxury goods purchases globally. But curiously, only about one fifth of those sales are happening in...
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Certilogo named "Best use of artificial intelligence in Fashion" for 2018-19

Judges in the annual Awards AI  competition have chosen Certilogo as winner in the category "Best Use of Artificial Intelligence in Fashion" for 2018-19.  Born as an SMS alert system in Milan in 2006, today Certilogo authentications are accessible to anyone with a smartphone, tablet or computer, in 10 languages and more than 180 countries....
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Shop safely with Certilogo

From luxury leaders in apparel, footwear, and outerwear to the most respected names in premium sports, brands with Certilogo make it safe & simple to verify that a product on sale is authentic.  Trusted retailers sell brands with an authenticity guarantee from Certilogo. Grab your smartphone, find the Certilogo label or hang tag, and...
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How the Internet powers the grey market

The grey market is a $62 billion global industry that diverts control of a brand’s products, positioning and pricing power away from authorised partners and into the hands of third-party vendors. Grey market impacts on brand revenue and brand equity can be grave, and nowhere are they felt more acutely than in the image-sensitive...
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