Summertime means shopping time

Outdoor is currently one of the leading keywords for shoppers. As summer items have been increasingly in the consumer spotlight in the latest months, brands are exploring ways to give spring apparel a new push The data collected on the Certilogo platform provide a clear insight into the state of fashion sales in 2020....
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Certilogo fashion observatory: the shift to eCommerce is here to stay.

The pandemic is reshaping the fashion industry and the way consumers view their luxury purchases. But now that countries are slowly getting back to normal, all players in this field are wondering what this new normal is going to look like for fashion businesses. In a recent article, Boston Consulting Group (BCG) reported that...
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The impact of “Do It Yourself Fashion” 

The second hand market explodes in the era of Covid-19. Are Fashion brands ready to welcome new targets and let themselves be inspired by them? In the Annual Resale Report published at the end of 2019, GlobalData analysts forecast the exponential growth of the luxury and second hand clothing market, estimating an overall market value in 2021 of 37 billion...
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Data for difficult days: the market of fakes in the time of Coronavirus

We analysed de-identified data collected through the authentications generated on the Certilogo platform, comparing the evidence gathered up to December 2019 with data recorded in the period March 1 - April 19 2020. Fakes haven't hit the market yet (but our guard is up) Up to December 2019, fakes detected through the Certilogo platform represented...
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Data for difficult days: the Spring / Summer 2020 collections

While we’re seeing an overall decrease in the sales of Spring / Summer 2020 collections, there’s a country where trends are completely reversed. Certilogo data from the Spring / Summer 2020 collections show unequivocally that Spring has arrived in South Korea. The South Korean Spring The Codid-19 pandemic has negatively affected sales of the 2020 Spring / Summer collection...
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Data for difficult days: insights from our users

The Covid-19 emergency forces the whole Fashion industry to navigate moments of uncertainty without precedent, moments that demand clear-thinking and the capacity to act and react quickly. Certilogo’s data can help identify opportunities and risks that might otherwise go unobserved. What we are seeing: China returns Product authentication opens a rare window for observing...
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What is QR Code Marketing in 2020?

Don't miss this 30-minute explainer from the Digital Marketing Podcast to learn why QR codes are back in vogue for everything from fashion to cryptocurrency.    Ciaran Rogers speaks with Nils Engelking of QR-code-generator.com, the QR code specialists dedicated to helping marketers get the most from the QR code format.  Nils shares innovative ways their clients are using QR codes, and the best practices...
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