Blockchain can bring great benefits to the textile and fashion industries. Indeed, they are among the most polluting activities, but more and more consumers are asking for sustainable manufacturing processes. This pushes companies to find ways to demonstrate and guarantee their ecological and social commitment. What Is Blockchain IBM defines the blockchain as: a shared,...

From circular design, sustainable materials, and better manufacturing processes, to repair and reselling services. Let us highlight a broad range of innovative sustainability strategies adopted by brands that are leading the way when it comes to reducing their environmental and social impact. The textile & fashion industry is the planet's third-largest polluter, after food...

Every year, on April 22, the United Nations celebrates Earth Day. This date is not by chance, as it is the day after the spring equinox and refers to the 1962 book (and environmental manifest) "Silent Spring" by US biologist Rachel Carson. It is from this book that Earth Day draws its inspiration. The...

In a recent study, 67% of consumers that engaged with connected products from a range of fashion and luxury brands, using the Certilogo Connector, claimed the experience improved their perception of the brand and considered it cooler than before. Whatever the business objectives of a brand’s smart product strategy, consumer engagement is ultimately the most...

The challenge of managing returns. The boom in sales from e-commerce channels in the fashion and luxury industry has been consolidated even in the post-lockdown period. Currently, this trend represents not only an opportunity, but also a challenge for fashion houses, since, in relation to sales, the volume of returns to be managed has...

Attracting the attention and preference of Asian consumers is the new imperative and connected products are the best way to facilitate communication between brands and consumers. According to the “True-Luxury Global Consumer Insight” study conducted by the Boston Consulting Group (BCG) on behalf of Altagamma, by 2025 the Millennial and Generation Z will represent over...

The Hoxton Trend view on the needs and wants of fashion lovers and their desire for more sustainable choices. Sustainability is becoming a much bigger conversation within the industry. New trends are gaining momentum within the market in support of the movement, such as re-wearing/re-using products, buying second hand items, circular products, and plant...

Let's imagine a world in which every physical product can communicate thanks to a smart tag and in which any consumer, wherever they are, can connect to both that object and the brand that created it. Then, let's imagine finding out that the users connecting are high spenders who are loyal to the brand...

Find out "The Hoxton Trend tips and tricks" to help you when buying luxury products. The Hoxton Trend is a platform for men who appreciate luxury and premium menswear. With great knowledge of high-end menswear, they have gathered a list of tips and tricks to help consumers when buying luxury products.  Read more

Just a year ago, a few weeks after the lockdown began, we made the prediction that the increase in online sales would facilitate the distribution of fake products. While past data gathered by our platform showed that the situation was largely stable over several years, today they reveal that one in four products is...